7 Ways To Use Facebook To Achieve Your Business Goals

By on August 8, 2011

When you started out on Facebook, it was probably for personal reasons. Now, it’s highly likely that you’ve set up a Facebook page for your business. If you haven’t, then you might want to consider what you’re missing out on.

There is no place on the internet like Facebook. It’s a marketing Mecca, and it’s waiting to make you a lot of money. Here are 7 ways to use Facebook, to achieve your business goals.

#1: The Direct Sales Tool

Why bother building a Facebook community to drive traffic to your website, when you can just sell your products and services right off your fan page? Install a shopping plugin and list your goods. When fans arrive on your page, they won’t have to click away to spend money on your business.

#2: The News Syndication Arena

Your business page needs to attract fans, so it’s a good idea to become the main news authority in your niche. Publish the best news stories of the day on your wall, and watch as you become the trusted source for all things relevant in your field. News means authority, credibility and more fans. Indirectly it means more sales.

#3: The Community Check-in Point

Your fan page should be a place where people in your niche come to talk to each other. This means you’d better make the process simple, fun and even challenging. Get the social juices flowing and brainstorm how you can make your page the prime meeting place for fans in your niche. They’ll check in every time they sign in.

#4: The Obsessive Return-Fan

Nothing makes fans crazier than a well made application or social game, based on your business message. If you’re having trouble keeping people on your page, or even getting them to ‘like’ you – use the power of app technology to get noticed. They’ll spend more time on your page than on their own. That’s brand influence!

#5: The Famous Page

You want your fan page to go viral, so that you get millions of likes. But in order for this to happen, you have to be one of the most ‘popular’ pages in your field. To get your brand name out there and loved by all, you need a Facebook ad campaign, and an edgerank strategy in place. The more fans you have, the more sales you make.

#6: The Outside Attraction

Put your Facebook icon on all of your work stationary, on letterheads, in your email signature, in print ads, on posters – heck, put it on the side of your building. Showing the world that you have a solid social presence will get you further along in your business goals than you ever thought possible.

#7: The Discussion Group

Use your Facebook page as a customer service portal. Live chat with clients, fans and friends – and deal with various issues. Soon your services will improve, and you’ll get a reputation as being a transparent, honest and helpful business on Facebook.

These are just 7 ways you can use Facebook to achieve your business goals. There are many other ways as well. The key is to keep searching, and trying new things. It can only improve your business in the long run.

How do you use Facebook to promote your business? Please leave your great comment below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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