9 Best Tactics for Using Multimedia to Get More Twitter Followers

By on March 26, 2018

Twitter has attracted millions of users in the last decade as the social network for sharing short textual messages. Although textual tweets still represent the majority of Twitter posts, it is almost impossible to build a solid base of loyal followers without multimedia content.

According to research, almost 40% of marketers claim that visual marketing is the most important form of content for their business, second only to blogging. At the same time, more than 80% of the entire Internet communication is expected to be visual in 2018.

This means you have to create a lot of different Twitter forms to make your audience interested in the long run. In this post, we will show you top 9 tactics to engage Twitter followers using multimedia.

Images

Images represent an anchor of multimedia content. People can process visual information much faster than text, so you need to post high-quality photos regularly to keep the followers amused and engaged. There are all sorts of images: from funny and promotional to informative and educational.

In each case, a photo has to be direct and understandable. Keep in mind that boring stock photos are not allowed – it reveals the lack of creativity and effort, which will make you lose credibility among followers.

Infographics

An infographic is 30 times more likely to be read than a purely textual article. It’s a great way to display a lot of data and still make it seem clear and convincing. Infographics don’t require professional knowledge as you can find many beautiful templates, while digital tools such as Canva can help you design your own template easily. Twitter users love this type of content and usually make a bunch of comments related to infographics.

Podcasts

A podcast is the perfect multimedia content for office workers and commuters who have enough time to listen to audio shows. You don’t need too much equipment or technical expertise – all it takes is a couple of interesting participants who can speak eloquently about industry-related topics. It’s always good to hear the voices of professionals who have skills and experience, while followers get the opportunity to post questions and initiate Twitter discussions after each post.

Video content

As you probably know already, videos are the most popular type of content globally and you need to pay special attention to it. A short video can increase brand awareness and perhaps even go viral if you are able to come up with an outstanding idea. The best thing about it is that you can go live and reveal your company from the inside, showing the human aspect of the business. This is a cheap but very powerful technique that can take user engagement to the higher level – in case you create a good screenplay.

GIFs

GIFs are a simpler kind of video content. Marketers use it mostly to show quick but amusing messages that inspire Twitter followers to share and comment. Most of the GIFs are funny, but they can also be informative if you are able to compile a set of text-rich images or present a series of product-related information.

User-generated content

You don’t need to create content all the time – sometimes it’s enough to curate. Your followers probably share tons of interesting content on their own, so why not let them work for you? You can launch contests or simply ask Twitter followers to share their ideas with you. This way, you prove that you care about their opinion and make them more engaged.

Don’t neglect text

Multimedia content is great but not as effective without text. This is exactly the reason why Twitter doubled the allowed number of characters from 140 to 280 last year. You should use the entire character limit to describe multimedia tweets and invite followers to take concrete action related to your post.

Proofread

Speaking of textual content, you just have to always proofread before sharing tweets. If you don’t have time to do it on your own, we suggest you use 3 tools:

  • Superior Papers: Professional writers and editors at Superior Papers can do this task for you or even propose content ideas in case you run out of the inspiration.
  • Ginger: This tool helps writers to proofread posts, highlighting grammar errors and typing mistakes.
  • Grammarly: The most popular proofreading app doesn’t only correct mistakes but also detects your style and writing patterns, giving you valuable suggestions along the way.

Repurpose old tweets

Repurposing old tweets is the easiest way to generate fresh content. You can find the most engaging multimedia posts, convert them into a different form, and publish once again. For instance, you can use conclusions from a podcast to make a data-rich infographic. Repurposing can go on forever, so it’s up to you to find out how to use it.

Conclusion

Twitter is one of the most effective marketing tactics for small businesses and startups. However, textual content won’t do enough anymore, so don’t hesitate to use our suggestions.

About Alexandra Hayes

Alexandra Hayes is a creative writer interested in digital marketing and PR. She enjoys visual arts and ashtanga yoga. Alexandra is also a starting photographer. Meet her on Twitter and Facebook!
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!