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9 Reasons Why Google Plus Sucks (In a Good Way!) #Google+

By on January 7, 2014
Google plus sucks

So, Google Plus sucks. That’s what I have been hearing non-stop from the blogosphere lately. I was once disillusioned by Google myself, but came around when I realized the glaringly obvious truth about the platform. Today I’m going to do something different…I’m going to tell you why Google Plus sucks, in a good way.

The closer I get to Google+ the more I realize just how brilliant it actually is – just hear me out and you might find that your negative view becomes a positive one!

#1: Google Plus sucks because they integrated their comment system on YouTube and ruined the entire experience. On the other hand, I have had more meaningful business discussions using Google+ comments than anywhere else online – I hope it filters over to YouTube.

#2: Google+ is the worst giant corporation in the world, ever! Yet they continue to create new innovations in social technology that are making social marketers like you, richer. Just look at Google Glass.

#3: Google Plus sucks because it’s exactly like Facebook. It’s not like Facebook at all, it’s where the Facebook developers and marketers would go if they wanted a techy social network. Plus there are no Candy Crush invites.

#4: Micro blogging is just starting out and works best on Google+. I am talking about 150 word micro blogs, not 160 character tweets. Longer, short posts are very powerful on the platform and they just don’t work as well on Facebook.

Google Plus Sucks

Courtesy of webmetrics.es

#5: If you hate Google Plus because of the old design, their new one is actually quite nice. Yes, it’s still white – but interestingly it functions better on mobile and makes engagement easier from tablet devices.

#6: Google Plus sucks because it has no unique functionality? Hangouts has become one of the easiest ways for small business social media marketers to create interesting content that can be uploaded to YouTube for traffic. Ease of use may not be unique, but it converts.

#7: Google+ is horrible for social networking, and yet brilliant for dividing influencers that you want to know into segmented blog community networks. For bloggers this is an indispensable service and something that does not exist on Facebook.

#8: Google Plus may be terrible for your friends, but the conversions there are now much higher than on Facebook, since the recent ‘conversion crash.’ Images I find, are larger and get shared much more often – with a nice SEO boost too!

#9: Finally, Google+ may not be as ‘cool’ as Facebook, but it was built by people that understood functionality. Social media marketers would be wise to join now, and figure out their own unique ways of using the platform for business benefits.

There you have it, nine reasons why Google Plus sucks in a really nice, useful – thanks for all the free functionality, kind of way. I am not griping about the issues it has, but rather choosing to explore it, understand it – and succumb to the inevitable truth that all social media marketers will need to be there in the next 2 years. It’s Google people!

What do you think? Does Google Plus suck or is it kind of awesome?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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