Almost a Billion Users! Facebook and Your Business

By on December 13, 2011

Industry experts are predicting that Facebook will reach 1 billion users in 2012. Considering that there are only 7 billion people on earth, this means that one in every 7 people in the world, are connected to each other through Facebook. It also means that you can connect with them, using powerful Facebook marketing – which is primed to leave other forms of social marketing in the dust.

Why Facebook is a Marketing Goldmine

If your business isn’t on Facebook yet, or you have a page but it doesn’t do much – then plan for a revamp in 2012. The stage is set for Facebook’s biggest year ever, as the world converges on this giant social network. Facebook continues to evolve to meet the demands of this ever widening user base.

In fact, Facebook marketing is becoming just as profitable as general internet marketing. And why wouldn’t it be? All of your customers are there, and they can’t wait to share with you. Building social communities on Facebook should be a priority for everyone in 2012.

But that’s not even the most exciting thing about Facebook. Because it’s grown so large, and is so prolific in our modern culture – other forms of social technology and sales are beginning to integrate with it. Just look at how many applications or e-commerce pages allow you to invite your friends from your Facebook page!

Even commenting on blogs and websites can be done using your Facebook account. This is because Facebook has taken steps to extend its reach beyond the platform. We can expect to see more and more sites online using Facebook in various ways. One thing is for sure, if you ignore it, you’ll be left in the proverbial mud.

More Users Means More Fans

Every month, Facebook adds 20 million users to its tally. That’s 20 million potential customers that might like your page. If you learn the tricky art of selling on Facebook, you stand to make a fortune. The key is, learning to tap into these markets to expand your business. Reaching foreign speakers is just one example of this.

Small businesses will see an increase in their fan communities, as they learn to harness the power of Facebook marketing. You’ll see thousands of fans instead of hundreds, and the potential to earn a lot more revenue than before.

One of the smartest things you can do for your business in 2012, is formulate a valuable Facebook marketing strategy. Sink money into expanding your community, and work to keep your page content fresh, and your fans engaged. Do this successfully, and the sky’s the limit for your business.

A word of caution: you’ll be going up against businesses that DO have a great strategy in place. If you ignore the power of Facebook, it could be damaging to your business. Catching up will take time, so get it done now. Time to brush up on your Facebook marketing skills.

How will Facebook affect your business in 2012? We’d love your insight on its incredible growth!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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