Are You Making These Logo Design Mistakes?

By on August 2, 2018

 Image Source: Shutterstock

The logo is one of the most essential parts of a brand. It is the symbol of recognition that speaks to an organization’s philosophy in a single graphic. However, making a unique and memorable logo isn’t as simple as it seems. In this article, I will discuss the mistakes to avoid while creating your brand logo. 

Let’s begin….. 

1.) Designed by an Amateur 

If you view yourself as a professional, you must look professional. A considerable number of entrepreneurs put resources into workplaces, furniture, and PC frameworks. However, for some, that investment does not extend to their logo design services and branding. It’s a common mistake to imagine that you can do it without help, or that you can have a novice do it. 

A professional designer can be somewhat expensive, but hiring an amateur is just about the most awful thing you can do if you want to be viewed as a professional. Amateur designers depend on trends and don’t consider how the organization or brand should be viewed by the general public. 

Graphic design is a field with many “professionals”. Graphic designers work economically, and you’ll get what you paid for. Research their past work, review their portfolio, and contrast them with these standards of logo design: 

Basic 

On average, you have approximately 2 seconds for someone to remember your logo. 

Memorable 

You should be able to draw the logo again after just observing it for 2 seconds. 

New 

Never copy your rivals. It’s awkward. 

Adjusted 

If your logo looks like it’s going to fall, it’s awkward to look at. Regardless of whether individuals are aware of it or not, lopsided images don’t give off a professional vibe. 

Flexible 

Keep in mind your logo will be in print, on the web, clothing, and so on. More often than not it will show up at the span of around an inch. Designs which are not bright and intricate will turn out to be hard to see. Conversely, having forms which are vertical and flat is savvy. 

2.) Rely on Trends 

As you go about your day, start taking a look at logos on announcements and retail facades. You’ll be astounded at the number of swooshes and angles that can be found on logos. An incredible logo ought to be immortal yet basic. Exemplary logos that stand the test of time? Apple, Puma, IBM, and so forth. 

Logolounge has an excellent area on its site in which it refreshes current logo design trends. Checking logo trends will settle on a choice simpler. 

3.) Use Of Stock Images 

This is presumably the simplest (and most vital) thing on the list. A vector graphic can be extended to any size and won’t wind up hazy. It isn’t reliant on pixels (i.e. Adobe Illustrator). Stock graphics are reliant on pixels and resolution, similar to zooming in on a photograph. 

Generally, you should have a vector rendition of your logo conveyed to you. If you are going to hire someone who doesn’t know the difference between a raster rendition and a vector variant, I assure you, they are not professionals and should not create work for you. 

4.) Contains Stock Images 

Other than screaming “we’re not unique”, the genuine issue with stock images is legitimacy. If you do choose to get stock craftsmanship, you have to ensure you can legally utilize the imagery for your branding. Regularly check for usage rights. 

5.) Designing What the Boss Thinks Looks Cool 

Your organization’s logo ought to reflect the company and what it does, not what a single individual thinks looks slick, (for example, utilizing Olde English for a technology organization’s logo or an image of the CEO’s puppy as an outline). It’s easy for sincere ideas to impact logo creation (all things considered, everyone is a craftsmanship commentator), but certain ideas don’t translate to an enduring logo. 

6.) It’s Too Complex 

Slogans and other components will get lost. Keep in mind that you have one moment to inspire someone remember your logo. A primary symbol should be sufficient to stand out enough to be noticed. 

7.) Font Choices 

NEVER utilize these fonts: 

ECOFONT 

Keepsake 

GILL SANS LIGHT SHADOWED 

BRUSH SCRIPT 

PAPYRUS (ugh, it’s the most exceedingly terrible!) 

NEULAND INLINE 

Payoff NOTE 

ARIAL (Helvetica’s revolting cousin) 

Any ace designer will stay as far away from these fonts as possible. They are hard to look at, terrible and not buzzworthy in a good way. If it requires effort to read a font, you shouldn’t use it. People should not have to work to comprehend what they are seeing.

About Hermit Chawla

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share his thoughts on Professional Logo Design, Lifestyle Design, Branding, Exhibition Design, etc..
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