Attention Social Media Managers: The 10 Minute Viral Formula

By on May 6, 2013

Is there a formula to viral marketing that you don’t quite know about yet? There is, and it will only take you 10 minutes to learn. Once you’ve learned this formula you can apply it to any social media post to rapidly and effectively increase social shares 이달의 소녀. With this power, there will be no product that you can’t sell online! Let’s take a closer look.

The Viral Marketing Formula

First of all, viral marketing is not when some video is shared around the net in 1 day, and gets 20 million views Download ms office 2003. There are rules that govern the use of viral media on certain platforms. For example – sometimes tweets will go viral, or Facebook images, or Pinterest videos, or blog posts Download the purple color. It really depends on some very important factors.

Factor #1: Your Current Social Reach (R)

The larger your social network reach, the more likely it is that your content will go viral 엘 캐피 탄. This is because it is available to a larger group of potential sharers.

Factor #2: How Many Influencers Will Help You (I)

If you don’t have access to thousands of people, there are lots of bloggers and influencers online that do Tupa Changgung. You need to be friends with these people. That way, if you spend all that time creating something worth sharing, there will actually be people to share it dice!

Factor #3: The Level of Entertainment (E)

Nearly all viral content has an extremely high level of entertainment attached to it 원피스 52권. Entertainment includes the provocation of emotion to cause a certain outcome. You’ll find that content that is shared most often, nearly always drives their intended emotion home in a highly effective manner 스타 1.16 립버전.

Factor #4: Financial Investment in Your Content (F)

Viral content very rarely goes viral on its own 하상욱 단편 시집. In fact, many marketers ‘flood’ the public with images, news and content about that specific piece of content, to garner more views, shares and interactions Download lotte duty-free shop app. If you want your content to go viral, you need to spend money or some time on additional supporting content for the core viral launch.

In many ways these core factors all relate to SIZE. It’s the final factor that affects all 4 of these elements. In the case of viral marketing, bigger = better. Having broad social reach, a huge network of influencers, very high levels of entertainment and a good enough financial investment will almost always result in viral content.

Keep in mind that ‘viral’ means widely shared in CONTEXT. If your network is only 100 people strong, getting 1000 shares is a big success. It means that your content went viral – and well beyond the confines of your own networks.

The Resulting 10 Minute Viral Marketing Formula

Based on this information, we can say that:

Viral Potential (VP) = Size (R) + (I) + (E) + (F)

In other words, viral potential is equal to the size of your current social reach, the influence of your third party networks, the level of entertainment in your content and the financial investment that you decide on.

While there are many, many other factors affecting viral potential – these are the basic building blocks of a quality piece of viral content. Apply this formula to your images, blogs, video, podcasts and slideshows for an added boost in interactions and sharing.

Has content of yours ever gone viral? Please share your story with us here.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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