All posts by Avery Phillips

  • How Healthcare Companies Are Using Social Media to Market Themselves

     Image Source: Pixabay At first glance, the combination of social media marketing and healthcare may seem like an unlikely pairing. However, if you think about it from the viewpoint of the consumer, it becomes a lot more...

    • Posted January 8, 2019
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  • How Law Professionals Can Utilize Social Media

     Image Source: Pixabay Social media has proven to be an incredibly useful tool for businesses. That being said, those in the legal field often overlook social media’s utility in relation to law. Today, social media is a...

    • Posted December 12, 2018
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  • How Smartphones Have Revolutionized Social Media

     Image Source: Pexels Since the advent of the smartphone, social media has evolved into a beast completely different than the one it was at its inception. Phones allow us to use social media all day long, and...

    • Posted November 8, 2018
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  • Marketing a Brand That Isn’t Yours: Social Media for Franchise Owners

     Image Source: Today Testing For any small business, marketing is the key to success. If no one knows who you are and what you do, how will they purchase your products or use your services? However, in...

    • Posted October 31, 2018
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  • How to Utilize Social Media in Real Estate

     Image Source: Pixabay While having a blog may sound like a waste of time for a real estate agent, it is anything but. Rather, having a blog with news and important information for buyers, sellers, and renters,...

    • Posted October 2, 2018
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  • How to Incorporate Social Media into the Recruiting Process

     Image Source: Pexels There was a time when social media was looked at as a fad. It was something teenagers were supposed to get into and then get out of as they got older and more engulfed...

    • Posted September 7, 2018
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  • Marketing Management: What Makes for Strong Leadership?

     Image Source: Pixabay Marketing, like any other job, can thrive or falter depending on the actions and choices of the person leading the team. Having insight into strong leadership skills and strategies can make a world of...

    • Posted August 14, 2018
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  • 3 Ways Social Media Increases Brand Awareness

    Source: Pixabay In the last decade, social media use has evolved dramatically to become an integral part of daily life, while also giving birth to numerous industries, from communication to entertainment, advertising, and marketing. In fact, the...

    • Posted July 19, 2018
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  • The Importance of Language When Targeting Your Audience

    Pexels.com We live in the age of content-driven lifestyle marketing, and that means every marketer worth their salt is striving not just to sell products or services but to create connections with the people who make up...

    • Posted July 11, 2018
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  • How to Run a Business While You’re on the Move

    Being a self-made entrepreneur means that your business becomes your life. Going home at the end of the day is different than working for someone else — you’re constantly on the clock and may have to attend...

    • Posted June 13, 2018
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