All posts by Eric Gordon

  • How to Create Cornerstone Content for Every Stage of the Buyer’s Journey

    Source: Pexels To convince people to do business with you, you need to provide them with sufficient information that is easily accessible. At different stages of their journey, potential customers will need different information and you’ll need...

    • Posted April 22, 2020
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  • How to Harness the Power of Social Media Personalization

     Image courtesy of Wokandapix from Pixabay Almost eighty percent of consumers say that personalized content increased their purchase intent. In fact, when personalization is launched in more channels, overall consumer spending increases by up to five hundred percent,...

    • Posted April 19, 2019
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  • How Social Media Influences your Sales Funnel

    The advent of social media has greatly augmented the effectiveness of the sales funnel as a business strategy, and this can be attributed to the popularity of social networks where prospects are more likely to get their...

    • Posted January 22, 2018
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  • How to Make Content Marketing Work on a Tight Budget

    Content marketing is a highly effective way to generate substantial results. It has been linked to increased leads and sales, improved SEO and even a greater return on investment because of the amount of traffic that it...

    • Posted December 20, 2017
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  • 7 Tips for Successful Event Promotion on Facebook

    Facebook gives you a chance to affordably and successfully promote your event. The site has more than a 1.7 billion active users, so you can find there a large number of prospective attendees for your event. In...

    • Posted December 12, 2017
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