All posts by Kristen Herhold

  • Why Social Media Is an Essential Part of Customer Service

    Image Source: Max Pixel Many businesses think that actively posting on social media is enough for a successful social media strategy. However, businesses must also respond to customer comments, questions, reviews, and messages if they hope to...

    • Posted July 25, 2019
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  • Why Social Media Is the Most Effective Advertising Medium for Small Businesses

    Small businesses are spending money to make money, including on social media. According to a new survey from The Manifest, nearly half (43%) of small businesses say social media is their most effective advertising medium. In the...

    • Posted May 13, 2019
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  • How to Create Social Media Content That Appeals to Followers

    Learn what types of content work best to grow an audience, expand your reach, and engage your followers on social media. Social media offers a wide range of creative opportunities for brands that post to social media....

    • Posted March 8, 2019
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  • How Do People Communicate on Social Media?

    A baby boomer in the Midwest wants to see what her grandchildren are up to, so she opens Facebook and looks for pictures, which she then shares on her own timeline. Meanwhile, a millennial on the West...

    • Posted January 31, 2019
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