All posts by Sam Bowman

  • Tips for Streamlining Your Social Media Strategy

    Image Source: Pexels Approximately 2.95 billion people used social media in 2019, and that number will indubitably rise by hundreds of millions of users in the next few years. Needless to say, the social media industry is...

    • Posted May 14, 2020
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  • Managing the Safety Aspects of Social Media

    Photo courtesy of Kon Karampelas Social media can be a bit tricky to handle, and that’s especially true for businesses and organizations. There are particular aspects that apply to the safety and security of businesses that have...

    • Posted March 30, 2020
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  • Doctor, Doctor, Give Me the News: Can Social Media Have a Positive Impact on Global Healthcare?

    Image by InspiredImages from Pixabay It’s hard to go anywhere these days without seeing people glued to their cell phones or tablets. Social media in the new millennium has been a virtual way of life (pun intended)....

    • Posted February 26, 2020
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  • How to Introduce Your Kids to Social Media

    Photo by Flickr Social media is one of the more popular ways we communicate with others. Not surprisingly, kids also use these platforms to stay in touch with friends and relatives. This is so widespread that 73%...

    • Posted February 14, 2020
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  • Minimizing the Risks of Being on Social Media

    Pixabay Now is the best time for your business to get on social media. Regardless of whether you are interested in engaging on Facebook, Twitter, or any of the other social media sites, having a presence can...

    • Posted January 27, 2020
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  • Search vs. Social: Where Should You Spend Your Marketing Budget?

    It’s hard to believe, but 2019 is finally drawing to a close. For many businesses, that means taking some time to go over yearly reports and make determinations for 2020. For a marketing team, a big part...

    • Posted December 13, 2019
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  • Social Media Privacy and the Law

     Image source: Pixabay Social media has become a ubiquitous part of everyday life. Employers, friends, and potential love interests all rely on social media in order to get an idea of who you present yourself to be....

    • Posted June 4, 2019
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  • The Dark Side of Social Media

     Image Source: Unsplash Social media has had a huge impact on businesses in modern society. All around the world, businesses are now able to directly connect with consumers as well as other business owners. Although this connectivity...

    • Posted April 23, 2019
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  • Are Predictive Analytics Professionals the Futurists of Marketing?

     Image source: Unsplash In the world of marketing, finding and catering to your audience is the top goal. The more you can learn about your audience, the more you can give them exactly what they want. This...

    • Posted April 9, 2019
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