All posts by John Souza

  • Twitter Marketing: How to Make the Most of 140 Characters

    Should you be investing in Twitter marketing? Well, with more than 500 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their tweets stand out and building their...

    • Posted August 21, 2014
    • 1
  • Social Media Posts: When to Tweet, Share, Post and Pin

    To successfully optimize social media posts to ensure engagement and ROI, it’s critical that posts appear in your timelines and feeds during periods when your followers are typically online. In fact, one of the most popular questions...

    • Posted July 30, 2014
    • 4
  • Facebook Save: Marketers Weigh In

    This week, Facebook is introducing Save, a new feature that allows users to bookmark items and check them out later when they have more time. Only the user can see the items, unless they share them with...

    • Posted July 23, 2014
    • 0
  • Social Commerce: 3 Mistakes Most Retailers Are Making

    Retailers have a unique opportunity to improve consumer engagement through search and social commerce, but the reality is that most are missing the mark. Despite an increasing number of retailers using social media and digital advertising, a...

    • Posted July 22, 2014
    • 0
  • U.S. Chamber push for small businesses
    Mobilizing Small Businesses Through Social Media

    Small Businesses Unite to Voice Concerns Whether leveraging for personal use or utilizing it in the growth of your business, social media allows you to share your voice with hundreds, thousands, and even millions across the globe....

    • Posted June 13, 2014
    • 0
  • Is Google Plus Still Worth the Effort?

    Google has overtaken Apple as the top brand according to global market research agency Millward Brown. Google saw its value shoot up to 40% this year while Apple’s value fell by 20%. This may not come as...

    • Posted May 27, 2014
    • 3
  • Twitter Crash
    Will Twitter Crash Under The Pressure?

    According to a recent survey: 30.6% of brands are still undecided on whether Twitter is an effective marketing tool. 34.7% of brands are not interested in Twitter’s paid services. 16.9% weren’t even aware that they existed. This...

    • Posted May 1, 2014
    • 1
  • Marketing and PR Overview – A Simple Differentiation

    So what is public relations? It has been used interchangeably with marketing but, just as a horse is different from a zebra, public relations is similar yet different from marketing.

    • Posted April 14, 2014
    • 1
  • 10 Best Quotes from Seth Godin on PR and Marketing

    Seth Godin, simply put, is America’s marketing sweetheart. This shouldn’t be surprising given the fact that he popularized the idea of permission marketing and is an impassioned preacher of keeping the love alive between brands and their...

    • Posted April 10, 2014
    • 4
  • The 6-Step Guide on How to Join LinkedIn

    As of February 2014, LinkedIn numbers has it at 277 million registered users, a reach of 200 countries and territories, and over 3-million company pages. Out of that 277 million, 84 million are from the United States....

    • Posted April 4, 2014
    • 0
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