All posts by John Souza

  • How to Automate Your Social Media Presence in 3 Easy Steps

    One of the main obstacles to having a social media pulse is lack of time. It’s easy enough to set up your account on Facebook, Twitter, LinkedIn, Google Plus and YouTube. However, making sure that you have...

    • Posted March 31, 2014
    • 2
  • 5 Best Free Email Marketing Templates

    For those of you who are just starting out and dipping their toes in the email marketing waters, here are 5 great sites where you can get yourself wet without the fear of drowning in unforeseen expenses....

    • Posted March 26, 2014
    • 0
  • Infographic: Brands Still Struggle to Measure ROI on Twitter

    A complete look at the survey’s findings is available at www.smmu.com/research. “What we found overall is that there are a number of ways brands are incorporating Twitter into their overall marketing plans,” said Souza. “The challenge is that...

    • Posted March 21, 2014
    • 0
  • 5 Ways Not to Commit Twitter Suicide for Your Brand

    There are two brands to consider when you are on Twitter – your corporate brand and your personal brand. Both are equally important. Whether you own the company or work for the company, your personal brand is...

    • Posted March 20, 2014
    • 0
  • Social Media News Roundup: Social News Weekly

    Social media news changes faster than ebooks can be published, which is why it’s so important to stay connected with updates, news and changes in the industry. This week, there is a host of news pouring in...

    • Posted March 17, 2014
    • 0
  • Email Marketing Etiquette Tips and Why It’s So Important to Apply Them

    You’re putting in a lot of time, effort, and other resources into email marketing – presumably because you would want to make a favorable impression on your target audience. So, why would you do anything to make...

    • Posted March 14, 2014
    • 1
  • A Quick and Dirty Beginner’s Guide to Creating an Email Marketing List

    If you’re already using email marketing to reach out to a broader target audience, congratulate yourself: You’re on the right track! It’s one of the best methods, if not the best, out there to expand your market...

    • Posted March 12, 2014
    • 4
  • Best Tips for Optimizing Your Infographic for SEO

    Infographics are a highly effective and engaging way to quickly share and explain complex information on the web. Users love them and, more importantly, are inclined to share their love of them! The downside, however, to using...

    • Posted March 10, 2014
    • 0
  • how to increase seo
    How to Increase SEO: 5 Great Tips to Boost SEO Rankings

    Google’s search engine determines which pages to index and rank in their searches by crawling the web. Sounds easy enough… until you find out that there are about 60 trillion individual pages out there and that that...

    • Posted March 6, 2014
    • 3
  • hate google plus
    5 Reasons Why People Hate Google Plus (But Shouldn’t!) #Google+

    If you hate Google Plus, it may interest you to know that you are not alone. Even though Google has spent countless millions developing this free social network, there are still small business owners, brands and influencers...

    • Posted March 3, 2014
    • 43
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