All posts by John Souza

  • Book Lovers -Niche Social Networking

    This is one of many posts in our “Niche Social Networking  Sites” series, highlighting some of the lesser-known social media sites online.  A solid social media strategy will often incorporate presence on both well-known, and lesser-known social...

    • Posted August 18, 2009
    • 1
  • Integrating Social Media into Your Marketing Campaign

    Deciding to incorporate social media into your marketing campaign is a great idea.  Not only is it a good step to take towards tapping the immense power of online social communities for the benefit of your bottom-line,...

    • Posted August 11, 2009
    • 1
  • Business and Career-Specific Sites- Niche Social Networking

    This is one of many posts in our “Niche Social Networking  Sites” series, highlighting some of the lesser-known social media sites online.  A solid social media strategy will often incorporate presence on both well-known, and lesser-known social...

    • Posted August 4, 2009
    • 1
  • How to Create a Winning Social Media Presence – Part Two

    In our last post we started talking about the necessary steps any business needs to take when creating a winning social media presence.  We briefly covered: 1) Defining your social media goals (What do you want to...

    • Posted July 30, 2009
    • 1
  • How to Create a Winning Social Media Presence – Part One

    Congratulations.  You’ve convinced the powers that be (or maybe you are the power that be), to create a social media presence that will hopefully bring you into greater contact with your customers and drive up your sales. ...

    • Posted July 27, 2009
    • 1
  • Increase Chances Someone Will Follow You with Profile Optimization

    As with most of life, when it comes to Social Media, there are no hard-fast rules or guarantees – good ideas and compelling profiles are past over every day.  Having said that, however, it’s still a good...

    • Posted July 21, 2009
    • 1
  • Social Media is Here to Stay

    Despite how prevalent social media has become over the past few years, many still like to think of it as a ‘passing fad,’ or ‘something for the young folks.’  The truth of the matter, however, is that...

    • Posted July 13, 2009
    • 1
  • The Basics: Social Media Metrics 101

    Getting your business involved in social media is one thing, being able to measure how profitable that move has been for you is another thing entirely – and one, I should point out, that is continuing to...

    • Posted July 10, 2009
    • 1
  • Company Blogs That Have Somethin’ Goin’ On

    Blogs written by a company generally garner wrinkled noses or polite yawns due to their sometimes stuffy writing and bland stories (though to be fair, it’s tough to create compelling posts when you’ve got to make sure...

    • Posted July 7, 2009
    • 1
  • 4 Misconceptions Of Social Media

    As with anything new, there are a lot of misconceptions floating about when it comes to social media.  So we here at Social Media Magic decided to create our top-ten list of misconceptions that we’ve come across...

    • Posted June 23, 2009
    • 1
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