All posts by Sydney Wess

  • How to Manage Customer Feedback on Social Media

    People expect brands to match their level of engagement on social media. Though managing feedback on social media is a challenge, businesses should approach this as a brand-building opportunity. Every interaction on social media helps you differentiate...

    • Posted May 26, 2020
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  • 3 Social Media Metrics Every Business Should Track

    Social media profiles are simple to set up, but they can be a challenge to manage. It’s difficult to keep your intended audience consistently interested and engaged in your content when popular platforms are saturated with similar...

    • Posted November 14, 2019
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  • Why Small Businesses Need to Know Gen Z’s Social Media Habits

    Generation Z, those born after 1996, are anticipated to make up as much as 20% of the United States workforce by 2025. This technology-minded group has grown up with Snapchat, Instagram, Facebook, and many other platforms that...

    • Posted October 2, 2019
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