Best Tips for Form Design to Ensure Better Conversions

By on February 10, 2020


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You visit a website and do not find a form. It could be anything like a survey form, registration, shipping, billing, customer feedback, or an email sign up form. Professional websites do have these forms to help visitors to buy a product, register for an account, or make a payment. That is the reason why the design of online forms matters so much. The form you design should be user-friendly, simple, and appealing to inspire your visitors to enter all the details you need to recommend products or services they would like to choose from your website.

According to an article published on Speckyboy, when designing a website form, request for essential information only following a reasonable format and not something that is not required. The best-designed forms are those that inspire a conversation and not information. When it comes to a logical conversation, it must follow an interaction between your website and the user. You must ask questions in a series bearing in mind a visitor’s point of view. When designing a form, state why you are asking the questions and what you will do with the information provided by the visitors. Here are some of the best tips for form design to boost conversions:

Make use of a single column

Try to adhere to a one-column website form design, it is an essential tip when developing lengthy and multi-step forms. One-column designs are simple to track, understand, fill out, and submit for your website users.

Based on a study by CXL Institute, it was discovered that the contributors were capable of filling out a single-column web form in a short time. It took them an average of 15.4 seconds quicker than a multi-column website form. Your site users do not like to misuse their time trying to figure out and then fill out your form. Actually, you may just end up losing business if your website form is too hard to understand and complete. That is because online visitors are impatient and have a short attention span. Therefore, they would not spend so much time just to fill out a complex looking form.

Avoid asking for contact numbers

Unless asking for your website visitors’ phone numbers is absolutely important for your company, avoid requesting for phone numbers in the web form. You can only ask for numbers if there is a product demo or quote request from the visitor’s end.

Studies indicate that after a test run, it was discovered that businesses lost 39 percent of visitor sign-ups when asked for a phone number. Requesting for your website visitors’ contact numbers could feel imprecise or suspicious unless they know that there is a genuine reason to ask for their contact numbers.

To play safe, you can ask for visitors’ email addresses instead and communicate with them through emails with their due permission. Alternatively, you can keep the phone number field in the website form optional for the site users to fill out if they like. This way, your visitors would realize that providing phone numbers is not mandatory but elective. If you would like to know more about professional form designing, you can look up platforms such as Atomic Design web design or similar ones.

Design and organize the form fields from simple to hardest

It is essential that you begin your form design work with the simplest field questions such as name, email address before requesting your site visitors the more difficult or time-taking questions like billing or shipping-related information. Once your web users start filling out the form and consider that providing the name and email details is fine, things will go smooth. This way, these visitors are less likely to abandon your page because they have already committed.

If the first field in the form seems confusing or difficult, your visitors may leave the web page. For instance, if you ask for their credit card details in the first field, they would realize that they do have the card handy and therefore, would prefer to abandon the form because they are not committed. It is as simple as that. These little things matter when it comes to designing website forms.

Motivate your website visitors to fill out the form

The best way to ensure that visitors fill out a web form is by making them do the same. That does not mean that you force them. Here are some of the best practices to ensure that your visitors fill out your form:

  • Offer a list of visitor advantages or perquisites once the form is completed. It could be a list of features, perks, or tips to help your visitors or prospective customers. It might even be a promo code for a potential product shopping after the form fill-up.
  • You need to develop your business’s reliability by offering social evidence, for instance, customer reviews or testimonials surrounding the form. It indicates that individuals trust your brand and believe that you have the potential to provide quality products or services.
  • It also helps in developing some human connection with your brand. You also need to tell your targeted audience that you respect their privacy and they won’t be bothered by spam emails or messages.

Design forms for mobile differently

It is true that people are visiting your business website, purchasing your merchandise, and filling out your forms through their smartphones or tablets, which is why you need to design mobile-friendly forms. It would help your visitors see your website sans any distortion on any device, with every detail or information fitting the smartphone or tablet screen. This way web visitors could fill out the form and submit it while on the go. It is an essential and critical aspect of form design. The idea is to make your website forms accurate and simple even on different handheld devices.

Conclusion

Keep these tips in mind when designing your next website form. Keep things simple and minimal to ensure maximum signups. Avoid anything complicated and confusing which could drive your visitors away.

About Sujain Thomas

Sujain Thomas is an experienced blogger who has written articles for several renowned blogs and websites about using social media to to engineer more traffic on business websites.
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