How To Boost Traffic To Your Website Using Social Media!

By on June 16, 2011

Social media sites are excellent for driving traffic straight to your website. Once your main accounts are up and running, it’s time to integrate them into your long term SEO strategy. This all sounds very promising, but how do you actually get the traffic to flow from your social sites to your website? Here are some excellent tips for boosting traffic when you need it most!

Tip 1: Your Twitter Keyword List

Compile a list of targeted keywords in your niche that you can use as hashtags on Twitter. Without these optimized hashtags, no one but your immediate community will see what you’re tweeting about. Include relevant news, interesting links to other authority sites and of course – encourage your community to click through to your business website for more.

Tip 2: Facebook Backlinking

This is often called spam, and it can be – if you go nuts on people’s pages without their permission. Your goal here is to source several new groups or pages that are related to your niche, and comment, comment, comment. Once you become a valuable participant on their page, you can sign off with a link to your website. Their community will click through, if your comments are insightful and useful.

Tip 3: Blog and Be a Guest Blogger

The fastest way to get a nice boost in traffic is to guest blog for other authority sites. You will have to build your blog first, so that you can send the other blogger your link to prove your expertise on the subject. Instead of writing articles for a week, try getting as many guest posts as you can published on other sites. The results will surprise you! Don’t forget to leave links to your website on some of your own posts.

Tip 4: Become a Bookmarking Master

Every single time you publish a blog post, an article – or any interesting content, you need to recommend that content on social bookmarking sites. Reddit, StumbleUpon and Digg are the favorites, and they can drive thousands of people to your website if they like your work. If you’ve done your bit promoting your website in your content, these new fans will find their way to your business website.

Tip 5: Promote Free Giveaways

Use all of your social media pages to promote the fact that you’re giving away free articles, e-books, e-courses or prizes. This never fails to deliver a sizable increase in traffic, especially when you need more business. Even if it’s something small like a list article, if it’s really well done, the word will get out and people will go to your website to download it.

Tip 6: Beef Up Your YouTube Channel

YouTube is a search engine giant, as well as a video player. When you post and optimize a video, you are reaching more people in your niche than you could with Facebook, Twitter and LinkedIn combined. If you have no idea how to make a video – learn. It’s the best SEO investment you’ll make. Even if it’s recording something simple that takes 30 seconds and teaches people something new, it’s worth it.

Use these six tips to drive more traffic to your website than ever before. You should also explore Facebook and LinkedIn advertising for targeting customers based on specific preferences and details. Traffic takes time to build up, so keep working towards it.

How do you drive traffic to your website using social media? Please share some of your experience below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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