How To Build Up Your Fan Base On Your Facebook Fan Page

By on March 17, 2011

There are many, many ways that you can build your Facebook fan community, but they all require a bit of hard work on your part. We’re going to let you in on some of the most effective ways to naturally grow your following without badgering the people you know.

The first thing you need to understand is that your business, no matter how big or small, is a brand. Essentially you are building a brand following on Facebook, so using offline methods can be just as effective as using online methods. Let’s take a look at our top 6 ways to build up a fan base on Facebook.

1. Add Your Facebook Page To Your Corporate Identity

Your Facebook page is a permanent streaming advert for your business. Include your Facebook link or a prompt to join your page on your business cards, your promotional print ads, your sponsorships, your brochures, your menu – everywhere you can in print. Get your fans to join via sms if that’s all they can do!

2. Add Your Facebook Page To All of Your Online Initiatives

Add your Facebook link, or an app to all of your online initiatives, whether it’s on your website, in your email marketing campaign, your email signature, on your blog – at the bottom of an ebook – everywhere you can. Remember the more people you reach, the more will join.

3. Concentrate on Getting Local Sign Ups For Live Events

If your business is local, and you host events or people frequent your store – then take photos of them and make them tag themselves on Facebook. Also involve them in competitions that they can only enter if they join your Facebook group. Use real world traffic to find Facebook followers.

4. Promote Your Page On Relevant Facebook Groups

To get followers of other pages to your page, you need to learn how to use the @ tag. By tagging your business in a post on someone else’s wall (another business or group for example) it will divert some traffic from that page to your own.

5. Use The Facebook Advertising System

One of the best ways to get a lot of extra traffic is to use the Facebook ad system. You’ll need to spend a fair amount on advertising to get real results, but it’s the fastest way to find interested fans on the platform.

6. Make Your Fan Page a Center For All Things In Your Industry

If your Facebook page is full of great information, news, reviews and links – people will tell their friends about it, and they will join too. To make your page go viral requires time and strategy. Nail yours down and get moving!

Remember to promote your Facebook page whenever you can, including company or networking events. Gone are the days of only referring people to your business website. Now with platforms like Facebook and Twitter, you have so much more to offer!

How else can you get new fans on your Facebook fan page? We’d appreciate more suggestions!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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