Can Social Media Improve Your SEO Rankings?

By on March 4, 2020


Are you the type of business owner who promotes their content in social media platforms like Facebook, Instagram, and Twitter to bolster their rankings in search engine results? The correlation between social media and search engine optimization (SEO) is not clear as there were contrasting opinions on the issue.

In 2014, Google’s Matt Cutts claimed in a video that social metrics in social media sites like Facebook have no impact on search engine rankings 카카오톡 내정보. However, a 2018 study by Hootsuite showed content receiving a high number of shares in social platforms posted a 22% average increase in SEO rankings. In this Search Engine Optimization Guide, we will discuss the relationship between social media and SEO and other related issues and topics.

Here’s How Social Media Helps SEO

Despite Google’s pronouncement that it does not use social media for ranking content, there are several ways social signals can impact SEO rankings 대건물주. Based on a 2016 study by CognitiveSEO, there is an active link between positive social metrics and search engine ranking results. Because of this correlation, online marketers are exerting efforts to attract more likes and followers on social platforms. Here are some ways social media can improve your overall SEO rank:

  • Increases brand awareness – Various studies showed social media bolster brand awareness among users. In its 2016 study, British firm Stickeyes proved there was a strong connection between influential brands and SEO performance 유니버스 샌드박스 2. A 2017 Ranking Factors research by SEMrush showed the leading ranking factor was direct website traffic. These studies validated the usefulness of social media as a tool to increase the users’ awareness of your brand or business.
  • Improves content promotion – Your content needs to reach your targeted audience to achieve its purpose. One of the main functions of social media is sharing content of various forms like videos, live streaming, and photos. By sharing your content, your bounce rate and on-site engagement will improve 4K application. High engagement metrics will improve your SEO rankings.
  • Encourages link building – By producing killer content or linkable assets on social media, you are encouraging external websites to link to your site. There are many forms of linkable assets, including research data, infographics, blog posts, and podcasts. A 2017 SEO PowerSuite study also showed the majority of SEO specialists utilize social media as a link building tool 동영상 캡쳐 프로그램.
  • Promotes local engagement – By using social media to announce your participation in local events and interact with local brands, you can increase your SEO rankings. It is because your activities will send local-specific authority messages to search engines. Some ways to engage with local companies include hosting live forums, sharing important updates, and guest blogging.

Best Practices for Social Media SEO

Although there are doubts about the direct effect/s of social media signals on SEO rankings, the glaring truth is social platforms help brands in reaching a higher number of users through their content 폴아웃보이. It is, therefore, safe to say that social media and SEO benefit each other. Here are some best practices for using SEO for social media and vice versa:

  • Utilize social media to establish strategic relationships and eventually grow the backlinks to your website or content.
  • Share the content you produce on social media to maximize exposure and become your linkable asset. According to JSL Marketing & Web Design’s Colin Mosier, sharing your content on social media may lead to high-quality backlinks to your website and enhance your SEO ranking.
  • Collaborate with other brands to achieve mutual benefits. Use social media to look for beneficial partnerships and build on them.
  • Post your content on platforms with dofollow links like Reddit, Tumblr, and Pinterest 몬헌 스팀 다운로드. It will allow you to better leverage SEO and social media together.
  • Reply to questions on content-rich social networks like Quora and link your answers to related content to your website.
  • Use influencer marketing to boost your off-page SEO. It will result in higher social media engagement, better social signals, new links and exposure on different sites, etc.
  • Discover ways to share and market your expertise on social media Download the eclipse version. For example, allow journalists to quote you in their news reports, and you’ll get backlinks and attributions.
  • Use your social media channels to allow Google to index your pages faster.
  • Utilize social platforms to identify the needs and wants of your audience, and use them to plan your SEO content.
  • Merge your SEO and social media strategy to promote your content to various audiences and get the best results.

The connection between Social Media and SEO Rankings

Although social media does not have a direct effect on SEO ranking by search engines like Google, they bolster the criteria used by the engines in their ranking 젤리젤리. By mass sharing your content, there is a higher possibility more users will link to it. These links are a crucial factor in SEO ranking.

Based on a study by British firm Matthew Woodward, a company secured two top 10 SEO rankings for its target keyword ‘unhealthiest foods’ when users shared the content on Facebook thousands of times. In the study, the company integrated grey hat SEO with white hat content marketing to achieve the SEO ranking.

Optimizing Social Media for SEO

There are various ways you can improve your SEO from your social media content strategy. The trick is to maximize your social presence to achieve optimum visibility. Here are some suggested steps:

  • Improve your profiles on social media – Use the same image in all your social media sites to improve your brand recognition Community. Also, include a suitable link to your website, email newsletter signup page, or lead magnet.
  • Make sure your accounts are active through regular posting of content – Post content to your social accounts regularly to maintain activity. It is recommended to vary your posting schedules on different platforms.
  • Refine your website content to encourage visitors to share it on social media – Produce high-quality and shareable content on your website to entice users to share it on social media. To do this, use relevant keywords, make catchy headlines, utilize stunning images, and optimize your call to action (CTA).
  • Optimize your social updates to promote social sharing – Make sure your updates on social media are created for shareability. You can do this by creating viral headlines, attaching attractive images, and asking users to share it. You can also use unique hashtags to promote your content.
  • Engage with your audience and maintain the visibility and shareability of your content – You should be proactive in your social media strategy to achieve optimal SEO benefits. Make sure to respond to comments, shares, and reviews, connect with influencers, post content regularly, and participate in social media conversations.


Whether social media metrics directly affect your site ranking on the web is still a debatable topic, social media marketing and SEO can mutually benefit each other. Social media helps you to engage with your audience and get their suggestions and feedback on your products or services. This can help you improvise on your current SEO strategy and plan something more impactful for the future.

About Emily Browne

I'm Emily Browne, a web content enthusiast. I am working as a content writer for three years and I like to contribute articles about SEO regularly. Also, interested in working on different niches to explore knowledge. You can get in touch with her on Twitter.

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