Combination Marketing: Your 2012 Social Marketing Weapon

By on January 9, 2012

Social marketing on its own works well, but combine it with two other forms of online marketing, and you’re looking at a powerhouse campaign. In 2012, you want to increase your sales potential, build stronger, more reliable buying communities, and prove to everyone online that your business, means business Download port scan. But how?

Combination Marketing and Social Power

Combination marketing is a strategic term for combining social marketing with other forms of online marketing 이프온리 자막. It’s also been called inbound marketing, content marketing – and several others names, depending on the site or book you’re reading yum 패키지 다운로드. They’re all the same thing really, and when used properly can catapult your business into a whole different social league. That’s what you want this year 템플릿!

Progressing To The Three Point Plan

Combination marketing has three prongs, or divisions – social marketing, content marketing and SEO secure shell. If you’ve been wondering why your campaigns haven’t been as successful as you’d hoped, perhaps the answer lies in strengthening one of these core areas in your strategy 곰플레이어 코덱 다운로드. Whether you’ve realized it or not, you’ve been doing all these things anyway. Now, it’s time to acknowledge and strategize.

Focus on Social Marketing

Social marketing in its simplest form, means selling on social sites Download naver photo video. Think about that for a moment. Do you actually sell directly from your social sites yet? Do you have enough sales material that helps you get clicks to your business website Download Google Movie? What do your conversion ratios look like for each site? It’s time to get a tighter grip on this part of your combination strategy.

Enter SEO and Content Marketing

SEO exists purely for traffic purposes 1 room. If no-one can find your content, no-one will see it, or buy from you. How much time and effort have you really put into sourcing your keywords, or coming up with a great keyword integration strategy 페이트 스테이 나이트 ubw? Many marketers falter here. They believe that any keywords properly placed in content, will help SEO. This is a false assumption.

In 2012, learn how to better streamline your keyword efforts. Source new and exciting places to discover interesting keyword combos, and set small goals to track and analyze their progress in your campaign. This year, you want to maintain an excellent SEO strategy, because it’s fundamental to your social success online.

Content marketing on the other hand, is a bit more complex. Learning how to market your content, doesn’t mean creating an article and publishing it. It involves the art of driving specific traffic streams to your already published content, in order to get a favorable sales result. How are you promoting your content online?

When you post a video, do you hastily share it on your social pages and then leave it to do its own thing? Every valuable piece of content needs a supporting sales campaign. Publish a video first, then promote it with articles, blogs, free stuff, competitions, forum and blog comments, updates, shares and social bookmarking. The first rule of content marketing is support, support, support!

Use social marketing, SEO and content marketing to create a powerhouse online marketing campaign this year. Be smart about your efforts, and you will take your business to a whole new level on the internet.

Do you use combination marketing in your social sales efforts? Which of the three is the most important and why? Tell us below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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