Comment Features Get a Much Needed Facelift on Facebook!

By on July 27, 2011

Commenting on Facebook is really the point of all of our effort – either you’re after more of them, or you spend hours creating your own, to keep your fans engaged. It’s no wonder that Facebook has spruced up their comment features. With newer, flashier networks like Google+ hogging all the limelight, its nice to see that trusty old Facebook is still ticking along, like a faithful watch.

Comments Gone Wild

Granted, this is such a tiny change that it barely warrants a mention – but we are huge Facebook fans, so it’s nice to spread the word anyway. In the past when commenting on a friends post, if you included the URL of an image, video or link – you’d pretty much just see the ugly URL there – fogging up the box.

With their new tweak to the comment features – the URL magically embeds the content you’re trying to recommend. The video, image and website content is given a ‘showcase’ of sorts in the comment instead. You’re given a little thumbnail preview of the content, with the website title and direct URL address. This is all topped off with a description, pulled from the site.

The New Feature

We like it. But it seems to be a quick-fix upgrade in response to the Google+ functionality that is spreading like wildfire online. That’s not to say it won’t be used – these new features are a great way to promote your own videos, images and websites on other fan pages. But it does beg one simple question. What about the Facebook hoard of spammers?

They are all going to delight in these new changes. Facebook will have to implement safety procedures sooner rather than later. But for us considerate marketers, it should be a welcome change to the bland, boring URL’s of yesterday. Now more than ever, joining relevant niche pages and groups will amount to some excellent returns.

If all you need to do is pop your video preview on these pages, the visual stimulation alone will up your views. We can look forward to greater media sharing between pages and fans, and a nice little boost for content curators who are always on the look out for great content.

Using The Comment Feature

One of the many wonderful things about Facebook, is that they make things very easy for users. You don’t need to accept or install anything to use these new features. That’s why you probably didn’t know about it until now! Simply type in your URL and publish. Facebook automatically pulls in the preview material. If you don’t want it there, there’s also a ‘remove preview’ button.

Click over to your Facebook marketing plan right now, and make a note to include more media links in the future – it will pay off! Don’t forget to use it as a backlinking tool, to get more views to your websites and other social sites.

Have you used the new comment features? What do you think? We want to hear from you!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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