Company Blogs That Have Somethin’ Goin’ On

By on July 7, 2009

Blogs written by a company generally garner wrinkled noses or polite yawns due to their sometimes stuffy writing and bland stories (though to be fair, it’s tough to create compelling posts when you’ve got to make sure you don’t embroil the company in a PR nightmare, or legal quagmire), but every so often a company manages to create a blog that’s both interesting, and brand-enhancing.  Here are five of these blogs:

Sharpie Pens

Loved by doodlers across the world, this is a blog of all things Sharpie.  In addition to sharing their own tips and ideas for using Sharpie pens, this engaging blog also includes a link to a flickr profile chock full of incredible customer art.

http://blog.sharpie.com/

Google

It’s hard to write a post on corporate blogging and not include Google’s blog in on the list.  Of course their sheer size and scope garners natural curiosity, but aside from that, the blogging team there does a great job of creating compelling content covering the technological and not-so-technological side of things.

http://googleblog.blogspot.com/

Etsy

Ok, so I admit up front that I’m a big fan of Etsy.com – a site where people around the world can set up shop and sell handmade goods – but aside from growing a successful platform, Etsy’s blog (The Storque) will feature interesting products and stories from shop owners across their network.

http://www.etsy.com/storque/

Zappos

Zappos has twelve blogs (!!),  a lot of writers, and is a great example of placing social media in the hands of the employees.  They’ve created a unique culture that enhances the Zappos brand while capturing audience attention – not always an easy feat!

http://blogs.zappos.com/blogs

What company or corporate blogs have you come across that really capture your attention?  Leave us a comment!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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