Content Curation 101: Setting Up Feedly as Your RSS Reader

By on September 13, 2013


Finding great content for your brand (or for clients) can be difficult depending on the industry, but curating content using a RSS Reader makes things a lot easier than searching for standalone articles by themselves.

While the marketing community was in an uproar when the beloved Google Reader was retired in July of this year, luckily, there are several replacement offerings that have stepped in to take its place.

At SMMU, we’ve had quite a few questions recently on which alternatives to use and, amongst these, my personal favorite to recommend to others is called Feedly. Signup is easy as you can use any Gmail account to login.

Prior to the official kill-date of Google Reader, Feedly allowed you to import your RSS Subscriptions directly from Google Reader. However, if you didn’t have Google Reader set up, or didn’t export your subscriptions using Google Takeout, don’t worry – here’s what to do.

Feedly

Setting Up Your Subscriptions

Once you’ve successfully signed into Feedly, you will want to start visiting your favorite websites and look for their RSS Feed to add them to your list of subscriptions.

For example, the RSS Feed Icon for our blog here at Social Media Impact can be found at the top of the page as seen below:

RSS Icon

From here, you can either right-click and copy the link address or left-click to open up the RSS Feed URL page:

RSS URL

Whichever option you choose, the next step is to subscribe to the RSS Feed on Feedly. Just copy and paste the URL into Feedly and add the new source to your subscriptions:

Add to my Feedly

For websites that don’t have a RSS Feed icon on their website, you will need to manually search for the website on Feedly to see if you can subscribe. Not all websites will have a RSS Feed but, in general, most popular websites will have one. If they don’t, you can bookmark them on your browser for easy access.

Once you have your subscriptions set up, you can further categorize them by topic/industry:

Organize

Now you have curated, targeted content that’s readily available all in one place!

Categories

Content is King

The saying that “Content is King” rings more true than ever before, as social media has exponentially increased the influence and reach that marketing can provide. Our post today outlined how great content can be curated easily, and if you’re interested in finding out how to share this content effectively check out our previous blog on “How to Use Buffer to Share Like a Social Media BOSS.”

If you have any questions, feel free to leave them in the comment section below, and if you are using Feedly or an alternative RSS Reader – let us know your thoughts and any tips you’d like to share as well!

 

The Ultimate Guide to Content Curation!

Content Curation 101: Setting Up Feedly as Your RSS Reader

Content Curation 102: Using Flipboard As Your Mobile News Engine

Content Curation 103: The Best Way To Use Paper.li

Content Curation 104: Keeping Your Pulse On The News

 

About David Ahn

David entered the business world as a marketing intern at NanoLumens – an Atlanta tech startup that provides unique digital LED signage. While interning for the company, he found a particular interest in content marketing, social media, and visual branding. After completing the internship, he began his professional career with iFusion Marketing working with Atlanta tech startups. In 2013, he joined SMMU as a blogger, copywriter, and social media manager. Connect with him on Twitter @Dav1dAhn.
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