How to Convert Your Twitter Followers Into Customers

By on November 6, 2017

It is often said that Twitter is known to be one of the largest social media networks with usages which have almost the highest percentage of log-in time. Statistics has it that over 328 million users with over 500 million tweet sent per day and  80% are mobile active.This statistics is more encouraging which other social networks are striving to achieve.

 However we all can sign up on twitter but what does it take to tap into the business lead generation from twitter, Moreoso how can an individual maximize the effectiveness of Twitter to give a good ROI on the capital set aside for social media campaign.

Basic understanding of Twitter itself

For effective use of Twitter, one has to familiarize him/herself with the basic demo or sign on this network which will be discussed here.

Before any individual decides to join a social network, some questions need to be asked

  • Why am I joining this platform?
  • Can I get the required publicity I need here?
  • Are my customers here?
  • Can I generate the require ROI (Return on Investment)
  • What time are my customers online?

Picture yourself walking around the party listening in on everyone’s conversations. At first, it might seem pretty noisy until you zeroed in on a conversation you found interesting. Then, you’d introduce yourself and join in. Once that conversation fizzles, you’d move on to the next. That’s what it’s like on Twitter. There are people chatting away, sharing ideas, opinions, and links to websites and blogs. You seek out the people talking about topics you’re interested in. Then you follow those people

Less I forget, the basic tool which we ought to understand on twitter goes thus:

  • Your followers will receive your messages in their timeline- a feed of all the accounts they have subscribed to on Twitter by “following” accounts.
  • You can choose to make your tweets public or protected/private.
  • Direct Messages: You can privately message a Twitter user, that will go to an inbox that the user will see the next time they log in to Twitter.
  • Follow: Search of people or other businesses on Twitter and in order to see their tweets in your timeline, you must follow them.
  • Mentions: A tweet containing another user’s Twitter handle using the @ symbol before the user’s handle. This is a great way to interact with customers.
  • Replies: A tweet that begins with another person’s handle and is in reply to one of their tweets. There is a reply button under tweets you can use.
  • Retweets( ) RT : A re-posting of someone else’s tweet. The feature allows you to quickly share information with all of your followers.
  • Hashtags(#): A way to create conversations based on topics. It is a great way to search for other tweets and a good way to categorize your tweets for

With all this said, someone out there will be asking how can I then make my followers turn into my customer.

HASHTAG MARKETING

Often time people use hashtags to create a trend which they wants their followers to adopt. Likewise, a hashtag can also be used in the promotion of your business, Think of a hashtag which relates to your products or services which hasn’t being used in another context and just put up a tweet for the context and activate alert for a mention of your hashtag. Creating a new hashtag put your business in the spotlight for twitter search. This simply makes your firm known when an individual just wants to see a firm or products entails the hashtag which you created. Do you realize a hashtag you created will get a prompt when an individual wants to tweet on something else but relates with your hashtag? Once a tweet contains your hashtag it automatically shows you to another set of followers and from there it goes on and on giving you the publicity required.

USE TWITTER ANALYTICS

Twitter analytics helps you to know the effectiveness of your content and it helps your firm grows. The diagram below shows in-depth knowledge of how this works.

Home; This is the also know as your account home which allows you to track most of your greatest hits from month to month. This home shows you top influencers around your network and also those who have done retweet of your post and how in turn your followers are growing.

Tweets: Also know as the tweet activity dashboard, This shows you a list of all the content which you have tweeted over time. It also shows you how many people likes, replies and even retweet on your post.

Followers: This is the key part of your dashboard because it contains your list of followers and how they have grown over time. On this dashboard, you can track your follower growth over time and learn more about your followers’ interests and demographics. 

However certain tools assist to enhance the tracking of tweets and growth of your followers

  • CoTweet: a web-based social media management platform and analytics tool that offers a free version.
  • HootSuite: a web-based platform that has a free version including social media reports, as well as an editorial calendar where you can schedule tweets ahead of time from your account.
  • In addition, social media management tools allow for you to add Facebook and allow for you to add Facebook and Twitter into the tool so you can post to either account directly from the dashboard.
  • There are also mobile apps for the social media management tools as well as a Twitter mobile app to tweet on-the-go

Tiendo mobile app company is a success story of how it made use of Twitter analytics to track and measure results using a certified twitter mobile measurement partner. This provided them with accurate real-time data that helped them optimize their app install campaign.

TWITTER ADS

41% of people on Twitter purchased products after exposure to an ad. Part of the social media budget for a firm can be spent on Twitter ads, The word ‘AD’ simply means going the extra mile to achieve the extraordinary result with twitter.

Using the twitter ads can assure you of 3 things

  1. Reach Potential Customers – Get your messages in front of people not yet following you by promoting your Tweets
  2. Gain More Followers – Quickly grow your community of high-value followers and drive word of mouth by promoting your account
  3. Measure result in real time – rack the growth of your follower base and see how people engage with every single Tweet

Sirius Decision is a B2B company which used the twitter add to generate a 16x ROI.  Sirius Decisions posted a Twitter remarketing pixel on their “Thank you” page and set an attribution window of 30 days post engagement and 7 days post view. Because it allowed them to track when users who saw their ad registered for the event, this pixel gave them insight on the full user journey. The attribution window of 30 days worked well for them since the decision to buy a ticket and attend the event required significant consideration. 

About Michael Usiagwu

Michael Usiagwu is a freelance writer and inbound marketing consultant who works closely with business-to-consumer and business-to-business brands on providing content that gains social media attention and increases search-engine visibility. He shares actionable marketing ideas via his writing for businesses. You can connect with him on Twitter and at michaelusiagwu@gmail.com.
  • Mo’

    Hmm… Now this is what I call an inciting eye opener and a wake up call. Thank you!

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