How To Convert Website Visitors into Facebook and Twitter Fans

By on June 28, 2011

Business owners spend a lot of time and money promoting their websites. In fact, your Facebook and Twitter pages exist to indirectly market your products and services. But how do you get your website visitors to become Facebook fans, or Twitter followers? This is an important step in building your social media community, and will help you get repeat business.

Turning Browsers Into Your Facebook Community

When someone visits your business website, they are interested in acquiring more information on your niche products or services. In order to get that visitor to become a fan on Facebook, you’ll need to carefully consider where you’re going to place your Facebook button. The most effective way to do this, is to place it above the fold, towards the top of your page.

You never know which page your visitor will land on, so it’s best to have your social icons as a permanent fixture on each page. Use the ‘like’ button to instantly add fans to your Facebook community.

Depending on your niche, you’ll also want to include a strong call to action as part of your ‘like’ box, or above it. A simple “Find us on Facebook” will be fine. You also have the option of going for a larger, more prominent Facebook box, called the Facebook fan box.

This box displays the number of fans you already have, and their profile pictures – a strong motivator for browsing visitors. It also shows your latest feed updates, so the visitor can get a better idea of what your page is all about.

If you don’t have a fairly large community already however, you should wait to include this app, or it could be a deterrent instead of a motivator. The ‘become a fan’ button is commonly used in this instance.

Remember that the key to converting visitors into community members is to make your Facebook box or button very prominent. Keep it directly on the right or left of your visitors at all times!

Turning Visitors Into Your Twitter Community

Your Twitter button should be close to your Facebook button, and should share a highly visible spot on your page. You have a few options when it comes to choosing your Twitter button.

There’s the 2 click Twitter button, which diverts your reader to Twitter to sign in, and become a follower. The better option is the 1 click ‘instant follow’ button, that uses a pop-up instead and keeps your visitor on your web page.

Both of these can be effective when accompanied with a call to action like “Follow us on Twitter.” The final option is very popular these days, mainly because it does tend to attract more fans directly off your website.

The Twitter feed integration box, shows all of your visitors what your latest tweets are – and if they’re current, engaging and educational, you’ll get more followers.

If you’re serious about gaining more fans and followers, then you should include at least one of these visible update boxes. If you just don’t have the space on your website, that’s okay – the others will work as well if you make them an important page feature.

Which Twitter or Facebook button do you use on your website? How does it work for you? Please comment below, and share your experience with our community!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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