Cracking the Video Marketing Code [Infographic]

By on November 28, 2018

Video has definitely created a buzz in this digital economy. A human brain is more perceptive to videos than long text. Businesses are trying to come up with an endless number of practices to exploit this fact. Advertisers and marketers from around the globe believe that Video Marketing is one of the finest and tested techniques to maximize the sales and increase the conversion rate. According to Wyzowl statistics, 63% of the businesses have started using the video content marketing for their organization, out of which 82% of the businesses feel that video marketing is an important part to their strategies for their business. But if you are not following the trend and adapting to the changes in marketing then you might find it difficult in competing with other brands.

As marketers, it’s essential to be up-to-date on new marketing trends and take measures accordingly.

Top trends video marketers must follow

  1. Go Live: According to research, 80% of people would rather watch a live video from the brand than read a blog. Live streaming retains viewers longer than pre-recorded video. Moreover, this requires no investment in terms of time and money. So it’s the best option i.e. economical, authentic and more compelling.

  2.  Video ads on social platforms: Video advertising is another way for businesses to market themselves. If done rightly, it can definitely satisfy consumer needs, boost engagements, and promote your business. Social networks like Facebook, Instagram, Snapchat and even Twitter are perfect platforms for your ad campaign.

  1. Start using GIF’s: GIF’s are iconic moments cut from a film or TV shows. People tend to relate to this visual element quickly. GIF’s are really shareable, especially on social media. It is a creative way of expressing your objective, and is expected to deliver enormous positive results and success.

  1. Square it up:  According to Buffer, square-shaped videos take up 78 percent more space in your Facebook News Feed, so your content will have a better chance to get noticed. Rather than thinking of creating horizontal or vertical videos, square shaped videos are the best mobile fit. Square shaped videos tend to increase completion rates of videos compared to landscaped.

  1. Explainer Videos are evergreen: Today the majority of us refer to tutorial videos whenever we are unable to use a service or product. The effectiveness of explainer videos is huge: they’re concise, showing a clear problem with a direct solution. It allows you to explain what your product or services are, and how they perform, in the span of only a few minutes.

  1. Sponsored Videos:  Sponsored videos are a great opportunity to multiply your conversion rate. They are highly profitable on social platforms such as Facebook and YouTube. You can also partner with YouTubers and other influencers to give your content marketing a boost. To maximize your profit carefully measure the results and correct your course of action whenever necessary.

About Mir Saeid

Mir Saied is the Marketing Communications Manager at Digital Vidya. He has a British Master Degree in the field of International Business and Management, and has over five years of work experience in the fields of Promotions Strategy (Online & Offline), Branding, Public Relations, Content Creation, Agency Management, Project Management, Account Management, Client Servicing and Business Development. He has extensive experience working with B2B and B2C clients with a hands-on approach in working on 360-degree marketing promotion campaigns.

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