Crazy Facebook Status Updates: The WORST Brand Meltdown Ever!

By on November 26, 2013
crazy Facebook status updates

Crazy Facebook status updates are often used by brands to engage and amuse their fans. Every now and then, real crazy rears its ugly head – showing you as a small business owner exactly what NOT to do on a public forum like Facebook. Today I’m looking at Amy’s Baking Company and how crazy updates nearly ruined their brand.

Warning! The crazy Facebook status updates used in this post contain graphic language and may upset sensitive readers. Quickly click away to another post if you don’t like cursing!

Amy’s Baking Company Bakery Boutique & Bistro: The Story

Amy’s Baking Company is owned and run by Samy & Amy Bouzaglo. This unwitting couple fell into the social media trap, and it nearly cost them their business. After Gordon Ramsay was called in to help their ailing company, he left after declaring that they were ‘too difficult to work with.’ This caused a mass of negative engagement on their Facebook page.

The results were disastrous, and ‘The Amy’s Incident’ has gone down in history as one of the best examples of how NOT to respond to trolls on Facebook, that exists today. The crazy Facebook status updates were so nuts, a few days later the couple changed their story – stating that their page had been hacked. No-one believed them.

Nearly 7 months later, and they are STILL dealing with the shortfall. Let’s be politically correct here, we really don’t know whether Samy and Amy wrote those things on their Facebook page and it is NOT fair to assume that they did.

crazy Facebook status updates

Evidence of the Facebook debacle on their Pinterest page.

However, someone wrote those things, and it still makes for a great example of what can happen to a brand if improper social media practices are employed. Since the debacle, the couple have hired a PR firm to help them change public perception about their brand.

• This can happen to anyone, any small business owner
• Responding publically needs to be done in a strategic manner
• It is better to delete negative comments than entertain them!

The Craziest Facebook Brand Responses You’ll Ever See!

It began with what was clearly an aggravating update. Crazy Facebook status updates like these begin because one party directly accuses or insults another party. As you can see, the alleged couple calls these social trolls ‘sinners’ and ‘haters’ an open invitation for any person that identifies with Gordon Ramsey to hit back online.

crazy facebook status updates

Courtesy of Huffingtonpost.com

It quickly escalates, with insults being flung left and right. Out come the CAPS, which is the exact opposite of how to handle a public situation.

crazy Facebook status updates

Courtesy of Huffingtonpost.com

Communities using Yelp and Reddit began to chime in, and in a naïve attempt to block the hate messages, demands were made in a public forum. Of course as we know, small business owners do not own their Facebook pages, Facebook does.

crazy facebook status updates

Courtesy of Huffingtonpost.com

Once again the alleged couple threw out threats, further exacerbating just about every loud-mouth troll that exists in the online space. Name-calling and threats to take legal action were further mocked by the entertained Facebook public.

crazy facebook status updates

Courtesy of Huffingtonpost.com

Finally the raw, graphic and frankly – embarrassing interactions turned into the epitome of crazy Facebook status updates. The spelling and grammar errors didn’t help much.

crazy facebook status updates

Courtesy of Huffingtonpost.com

To finish it all off came an unhealthy dose of what can only be described as certifiable madness. This is why we are inclined to believe that it was someone else, and not the couple that posted these responses. Any business owner knows that reputation is all they have. This just about ruins it instantly!

crazy facebook status updates

Courtesy of Huffingtonpost.com

crazy facebook status updates

Courtesy of Huffingtonpost.com

I feel really bad for the Amy’s Bakery couple if their Facebook page was indeed hacked. These crazy Facebook status updates prove just how emotional people can get without fully realizing the far reaching effects of social media. One good thing came out of this debacle, and that is your very clear, very solemn warning.

Do you spot any glaring aggravations or mistakes that the alleged couple made?

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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