How to Create a Social Content Strategy for Your Brand

By on May 31, 2018

Today it’s important to source and secure a good SEO agency for your business. You can do this internally, or you can be smart and outsource. Consider the difference between a “turnkey” operation, and one where you’ve got to build it from the ground up, and all the funding which goes with such a thing.

With the turnkey operation, you pay a predictable fee and get dedicated professionals who have a diversity of experience in terms of SEO working with you to effect the best results. If you don’t see ROI, you let them go—they’ve got an in-built prerogative to get things done, and as best they can.

Meanwhile, with an internal solution, you can’t just cut it off; you’ve got other aspects of operations tied up in maintaining that department. For the outsourced version, if things go sour, you’re out some resources; but not even as many as are necessary to begin an internal department. Cost-wise, it makes sense to get the ball rolling with professionals.

Part of getting that ball rolling, and that which integrally defines this particular writing, involves a strategy surrounding social content to effectively advance your operations. This content solution must continuously produce actionable content which draws in clients.

Blogging Considerations

Regular installments of online content are necessary for greatest effect; you should blog often, though it does not need to be every day.

Still, there is a quotient of effectiveness which comes from daily content creation. For example, if you produce fifty 500-word content pieces every month, that ends up being 600 in a year. At the end of the year, you’ve got 300,000 words circulating the internet and directing potential clients to your site. You’ve just got to get the backlinks right.

Even if you’re a small business, you can use this method of outreach to increase your traffic; you may just have to find a way to shuffle your infrastructure to produce the budget. A great way to do that might be to institute a BYOD, or Bring Your Own Device, campaign.

Working Remotely

There’s a lot to be said today for working remotely, and such solutions are more tangible than perhaps they’ve ever been.

What this means is that you can cut out the cost of on-site servers, on-site end-user portals, and even space rent. That’ll save you thousands of dollars every month which can be put toward marketing endeavors that reach diverse clients, paying for themselves several times over given time, and allowing for greater outward expansion.

Today’s options, as facilitated by solutions like cloud computing and the Internet of Things, which facilitate workable BYOD solutions, make it possible even for small companies just starting out with only a handful of employees to compete with big-ticket businesses dominating the market.

A Closing Window

Such situations have a reputation for being available during a short window of time, and disappearing as the “powers that be” realize there are those without substantial funds getting to a place of legitimate competition. What makes sense here is using all the tools available to reach a point where when the cost-effective solutions are lost, you’ve still got enough momentum as a business to continue moving forward.

There’s an old song done by Ringo, and silhouetting the Peter Sellers vehicle, The Magical Christian. It’s about money, and what people will do for money; and the lyrics of the song relevant to this writing are: “If you want it, here it is, come and get it…but you’d better hurry ‘cause it’s goin’ fast!”

About Amanda Smith

Amanda Smith is a marketing consultant at StreamHash, with expertise in strategies to engage customers and improve business opportunities. Interested in marketing communications and like to keep abreast of new trends and developments.

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