Creating One’s Social Media Face/Image

By on February 22, 2011

The goal for any great social media campaign is to spread brand awareness about the business in question, and to effectively become the ‘face’ of that business online.

social media brands

Courtesy of wynnsolutions.com

By doing this, and by stimulating positive feedback, your likeability as a business increases. This means that you begin to have a presence in social media, and your reputation evolves as a result of that.

But whether it evolves into something positive, or into something negative – comes down to a few fundamental features in the end. To truly create a likable presence on your social media pages, you need to concentrate on a few of these key points.

A Recognizable Brand Means Brand Consistency

For people to quickly understand that your social media pages are affiliated with your business page or blog – they need to all share a common brand identity.

This doesn’t mean that they all have to be the same, it just means that when you get a designer to mock up your Facebook, Twitter or Youtube pages, people should be able to recognize that your brands are one in the same. And yes, you should get a designer to design each of your pages as part of your social media identity.

Whatever You Do, Do It Properly and Completely

There’s nothing more irritating than arriving on a Facebook business page, and it’s only half complete. Sometimes this means that you’ve decided to list your business with 8 million social media sites (a common mistake) or, even worse – you’ve started and just haven’t found the time to finish your profile.

Social media makes your business highly visible on the internet, which means that every rushed profile, quick thoughtless post or funny (though wildly inappropriate) image is viewed by potential customers. Oops! Every single little thing you add to your business social media pages makes an impression. Make sure it’s always a positive one!

Use Appropriate Images of Yourself

People that begin to use social media for business, sometimes don’t realize that their peers in business will see the photos that they post of themselves. Don’t grab any old holiday pic of yourself and slap it down as your Twitter image. Think of the image you would like to project for yourself and for your business.

An accountant for example, would not get more work from an image of himself tipsy and sitting at a pub with his friends. Choose a professional image of yourself, and try to keep it the same throughout all of your pages so that people can identify you.

When you begin the social media journey – it’s up to you to ensure that each action has a purpose, and that purpose is to expand your community and make money. If it doesn’t contribute to either of these goals, then it doesn’t belong on your social media pages. Keep it professional, light-hearted and most of all – clean. Let your unique social media personality develop, as long as it’s in line with your business goals!

What three key points did you work around when creating your unique social media image? Trustworthy, kind, kick-ass? Give us your ideal traits below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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