Developing an Engaging Social Media Strategy for Tiktok

By on February 6, 2020

By now, you’re more than likely familiar with TikTok. The popular social platform has quickly scaled to become a large competitor to existing channels like Instagram and SnapChat.

The short-form video platform sees creators and brands publish content that’s both unique and engaging.

With over 1.5 billion downloads, the platform has seen staggering growth in overall engagement. As creators organically build large audiences, brands are now beginning to utilise TikTok within their own content strategies.

Organisations like HiSmile, The Washington Post, and the NFL are paving the way for branded content across the platform 레이튼 미스터리 저니 apk 다운로드.

With no self-serving ad platform in general availability, TikTok presents an opportunity for brands to acquire an engaged organic following. As the platform continues to mature, there’s still a large opportunity for brands to become early adopters.

If you’re looking to integrate TikTok within your content marketing strategy, there’s a few key insights you must consider before diving in.

In order to create the most engaging content that’ll feature on the for you page, there’s a myriad of parameters you must consider throughout the content creation process 팝콘 타임.

Portrait content

Similar to other short-form video platforms, TikTok is built for mobile delivery – meaning content should be optimised for vertical viewing.

Although it’s possible to publish square or horizontal content across the platform, the end-user experience is not as engaging.

If you’re currently publishing content that’s not portrait, it’s possible to repurpose this by adding a frame around the video – optimising it for the vertical format 인피니티 배경화면.

Creators like Gary Vee follow this strategy to cross-post existing content from Instagram or YouTube.

By cross-posting content, it will streamline the initial creation process while you determine if the platform is a suitable fit.

Relevance

Like all platforms, the timeliness of content can be a detrimental parameter.

By creating content around relevant TikTok trends, it’s possible to drive more engagement from users in both the discover and for you pages 존재의 이유.

Following trending hashtags is an effective way to build a content strategy. By understanding which challenges the community engages with, you can then create relevant content to capitalise on these trends.

It’s also important to consistently monitor featured songs across the platform.

As users can discover content based on music selections, integrating a trending song can help drive more engagement from each post Download ebs recitation.

When adding a song to your content, simply choose a track from the trending or featured playlists. 

Engage with your audience

Similar to Instagram, TikToks algorithm allocates different weights to unique parameters of each post.

One of these influential parameters is the total amount of comments a video receives. In fact, comments added from the for you page attribute a heavier weight than those added by your followers.

As the for you page showcases your content to new audiences, driving engagement with these new users is crucial.

Brands have found it effective to ask questions within their content, encouraging users to share their unique opinions 큐라 15.04.

Video length

As TikTok videos replicate a similar experience to Instagram and SnapChat stories, users are more inclined to engage with short-form videos between 5-15 seconds.

When adding a song to your video, it’s important to note that the audio will only play a 15 second snippet. Your content should aim to deliver value within this short timeframe.

TikTok’s algorithm will also prioritise content that drives video thru-plays, so it’s best to keep your video succinct and engaging 국기에 대한 경례 다운로드.

Analytics

TikTok has recently deployed account analytics for those who register as pro creators. The pro creator accounts are akin to branded accounts across Instagram.

With no public API, this new dashboard is one of the few ways to measure the performance of your content across the platform.

The analytics within the dashboard will uncover unique insights about the performance of your overall content strategy, including a breakdown of each post 또오해영.


It not only reveals basic demographic data, but can also include insights about audience interests and engagement attribution.

By using the new analytics feature, it’s possible to follow a data-driven approach within your content strategy.

If you were to analyse the data from a top performing post, you can uncover what demographic of users were the most engaged hiyobi 이미지 다운로드. By understanding these insights, it’s possible to double down on creating content that’s engaging for this segment of users.

Like all digital marketing channels, brands should first identify if TikTok will add value to their existing content strategy. TikTok is more suited for B2C brands targeting younger users.

Although TikTok is still in its infancy, the platform is beginning to introduce features specifically for brands, including profile links, verification badges, and shoppable posts.

If you’re a brand looking to integrate TikTok within your content strategy, now is a great time to get started before the platform becomes saturated 인텔리 j.

About Lachlan Kirkwood

Lachlan is a Digital Marketing & Conversions Specialist with a background working across tech startups and digital agencies. His roles see him directing the latest digital marketing strategies across a myriad of channels to enhance conversion-based outcomes. Lachlan is also a passionate content creator, often sharing his experiences as a digital marketer on his personal blog - lachlankirkwood.com.
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