How To Distribute Your Social Media Release For Maximum Exposure

By on June 3, 2011

Yesterday we spoke about coming up with a great social media press release, but once you have it, what do you do with it? There are several ways you could distribute your social media release, without having to submit it to news syndication services, or free PR sites. Here are some excellent avenues for you to explore, when your optimized social media release is complete!

#1: Publish To Your Blog

Your social media release needs to be published on your blog. This is because it’s directed at your community, and you want to get the most people there to read it. Add in links to external info sources, or other blogs you’ve written, pop in a video or a sound clip to enhance it, and put in some colorful images. Your blog gives you the opportunity to make your press release look nothing like a press release – use it.

#2: Publish To Facebook

You can either choose to publish your blog in the notes section, or if you haven’t done it yet – add an RSS feed that allows your blog to be shown on your Facebook page. For the next few days schedule in a few updates that announce the new post, to make sure everyone is aware that it’s live.

#3: Link on Twitter

Spread the word about your social media release by announcing it on Twitter. If you have to, schedule these announcements between your other tweets for the day. Ask certain lists, or followers to retweet your post for maximum coverage. You can even offer them an incentive to do so, if you really want more communities to see your release.

#3: Link and Post on LinkedIn

If your Twitter feed is linked to your Linkedin profile, your social release will be visible there as well. If not, or if you’d like some extra exposure – post your release in your companies discussion group. If you don’t have a discussion group yet, then post it in a relevant group that you belong too. Remember, it’s a great read because it’s educational, valuable and reader-driven – so group admins won’t mind.

#4: StumbleUpon and Digg

You should have the option to Stumble and Digg your social release from your blog. Make sure that you do it, so that these communities will also be exposed to your news. Encourage others to Stumble and Digg your release at the bottom of your article – you’ll be surprised how eager your community will be to help you.

#5: Your Own News Syndication

Assuming that you have an online newsletter, or an opt-in list of some kind – send them personal emails that include your social release. If you want wider syndication, then offer your list an incentive, a free offer or a discount if they link to your article on their blogs and social media pages.

If this still doesn’t give you enough coverage, you can always go a step further. Submit your article to article directories, or create a Youtube video based on your article. If you use all of these avenues, you won’t need to submit to a news syndication service. Set up your network, and get publishing!

How do you syndicate your social releases? We’d like to know, so please leave us your comments!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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