How Doctors Can Build a Unique Brand Online

By on February 28, 2017

Doctors and their practices are a crucial part of any community, but they are a business like any other. Instead of customers, they have patients, but just because people need doctors, it doesn’t mean they will always choose the same one.

Just like a business, it’s important for doctors to build a brand online, perhaps even more so than other types of brands. Join us as we look at five steps you can take to make your practice stand out.

5 Steps For Doctors to Build a Brand Online

Doctor’s face competition from other practices, and in many cases, a lack of presence online to differentiate them from any other practice. Start building a brand so people will recognize and correlate your name with positive experiences.

Here are five steps towards making that happen:

1. Showcase Your Unique Qualities

The first thing doctors should do is figure out what makes them a unique or preferable option to certain patients. Here are some examples: Special or unique certifications

  • Years of experience
  • A friendly and accommodating staff
  • Specialization in specific conditions or illnesses
  • Utilizing new types of treatment or technology
  • Flexible appointment schedules

The most important thing here, is to accurately represent yourself, and not sell something you can’t provide.

2. Solicit Feedback

Feedback is vital to understanding how patients perceive you and your practice. When you’ve finished helping them, look for opportunities for you or your staff to briefly question them on their experience and what they think could improve.

Be sure to also check local review sites like Yelp to see what people are saying about your practice online. If you keep an eye on things like these, you’ll be able to course correct, or reinforce the positive aspects of your brand.

3. Promote Your Practice

Promotion is key to establishing a brand online.  You’ll find that there’s a lot that goes into marketing, which is why many practices will turn to a service like Doctor Hero to help them establish this all-important presence.

As part of a marketing strategy, your practice could easily establish a brand through methods like these:

  • Social media accounts that are used to engage with patients, update them on the practice, and offer a look into the people who work with you
  • Email marketing that reminds patients when they have a new appointment and update them on new technologies or treatments that they may be interested in
  • Ads on search engines or on social media that promote your business

4. Establish Local Listings

Google and other search engines have the ability to understand when people are looking for something in their area, which is why it has now become important to try and make your practice rank in these results.

Known as Local SEO, the best way to get started with this, is to claim your listing on a Google My Business Page. Here you can fill out all the details people need like your phone number, your address, and your business hours.

Uploading pictures will also help people better remember your practice. This also acts as a platform for reviews that you can monitor and encourage. Applying this same information to your website will also increase your chances of being ranked when people look for doctors in your community.

5. Revamp Your Website

Most doctors have a website, but when was the last time you looked at yours? Just like social media trends, website practices are always changing. It’s time you looked at your website to see what needs to be updated.

Ask yourself some of these questions:

  • How does the site look and function on mobile devices?
  • Are there buttons for sharing or visiting your social media pages?
  • Does the design flow well? Can people find information about your practice easily?
  • Do you have a blog? Why Not? Patients love to be educated on healthy practices

You can always hire someone to take a look or answer some of these questions yourself. In the end, you want your site to be modern and functional, so people get a good first impression of your brand.

Final Thoughts

Doctors perform a vital service for those in their community, but competition can be intense. Follow these steps to create a brand that helps you stand out and thrive. How do you recommend that doctor’s promote their practices? Let us know in the comments!

About Joshua Lewinson

Joshua Lewinson is a professional WordPress developer and blogger who has worked on countless websites. He enjoys sharing his expertise with the platform anytime he gets the chance. You can find him online: @Lewinsonjoshua1
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