Easy and Effective Ways to Get More Conversions Through Social Media

By on December 21, 2017

Over the past few years, there has been a huge emphasis on the benefits of social media for businesses seeking to boost their conversion rates. If you stop to think about it, this makes a great deal of sense in today’s marketplace for several reasons.

Of primary consideration would be the fact that today’s consumer wants to engage with companies they deal with, and what better way than through social media? The largest group of consumers with buying power are Millennials and they want to know who they are dealing with and what that company stands for.

Millennials are also the most active age-group on social sites, so an easy but effective way of getting more conversions is to reach out to that generation where they can be found.

Define Your Target Audience

A recent survey found that most Millennials would pay more for products and services if they found a company with a social conscience. Those same respondents also said that they would even entertain the notion of taking a cut in salary if their employer was socially responsible. This includes everything from sustainability to acts of charity and everything in between.

The same can be said of visitors to your social media page. If you want an easy way to convert traffic, appeal to their social conscience. Make your posts count! Post about ways in which you are active in the community, or are working towards a sustainable goal. At this point, you are focusing on purpose. Once you’ve defined that, it’s time to move on to logistics.

Make Your Posts Count!

The key at this point is to engage that target audience you’ve brought to your social page. Perhaps you have contracted a digital marketing service that got visitors to your pages through effective SEO strategies. Now they are here, so what do you do with them?

The first word of advice would be to make your posts count. Keep your focus on who you are and what you stand for. Yes, market your products or services, but always with a clear vision of how growing your company will benefit the community, be it local or global. An experienced social media manager can help you determine what it is your audience wants to hear and can also help you say what needs to be said.

Visual Engagement is Paramount

Here is where you can draw on the momentum of memes. Can you remember the last time you visited a social page that didn’t have at least one viral meme with tons of comments? Those comments enable you to engage with your followers, giving you a real presence – a believable presence in cyberspace. Remember, today’s audience wants to believe in companies they deal with.

Visual content with a message offers the best of both worlds. Not only does that graphic or photo capture attention but when a message is superimposed on a visually captivating image, you have given them a way to remember what your message is. It’s easier to remember any concept whatsoever if you can picture it in your head. They may not remember the exact words, but the picture will stick, bringing your message along with it.

Keep It Coming

Finally, if you want to boost conversions through content on a social page, the trick is to keep it coming. Stay active to keep those relationships you’ve worked so hard to develop alive. In much the same way as they say long distance relationships are hard to maintain, so too is it almost impossible to keep followers if you are never around.

Give your followers content of value, interact with them, all the while helping them to remember you with visuals. If you don’t have the time to spend keeping your page active, hire a social media agency that can post in your name. The key to successful conversions is to make your followers an important part of your social circle. That’s social media at its best – social media that boosts conversions.

About Elena Tahora

Elena writes for Keen Malta and a specialist in digital marketing. Her strong commitment to social media helps companies learn to boost conversions by engaging followers with a social message.

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