Embrace the Power of LinkedIn to Boost Business Growth

By on January 26, 2018

With over 500 millions of users, LinkedIn stands in the #3 position after Facebook and Instagram. It has become an enormously popular professional networking site for both businesses and employees. Agreed! It’s not at all easy to get highlighted in LinkedIn but it’s not that difficult either.

Having oodles of problems still, why professionals and businesses prefer LinkedIn a better platform to get good exposure? Probably, everyone knows about LinkedIn. It’s a first-ever professional networking site where you talk business and get connected with like-minded people who are serious in working further with you.

Akin visiting website, the third person does visit your LinkedIn profile to know about your company and other allied details. Basically after website, LinkedIn is your business card. So, wouldn’t you like your company’s LinkedIn profile to be strong enough to create an impact over your users or business associates?

Here’s how you can embrace the power of LinkedIn to boost your business growth: 

  1. Advanced Search: There are distinct parameters that boost your profile ranking on LinkedIn while search. The first one is Research. Don’t be shocked. Yes, research for the proper keyword or key phrase that defines your company and add value to your profile. For instance; if you are running a digital marketing agency, discover the keywords or key phrases whose search volume is good. When it comes to search a profile or a group or a company, LinkedIn is same as Google search engine where SEO is enormously important.

The second is profile pic. You are running a company so you want that users should be able to find you. Many times it happens that similar company names confuse users and they get connected to wrong company. Secondly, users need to visit company’s website to learn about their LinkedIn profile which is again something that is creating a wrong impression. So, it is better to insert your company’s logo as a LinkedIn profile pic to make it easy for users to reach you.

Third one is headline and profile summary. It’s not only the keywords that boost your search ranking. Profile Pic as described above, headline and profile summary too increase your visibility. First thing first, watch your headline. Help your users know the services you provide from the headline itself. Next that grabs attention is profile summary. Don’t just beat the bush about your services and company. Be transparent. And, you can use a good number of keywords that describes your company better. But, don’t just stuff. Use it in a natural way. 

  1. Get Recommendations: Recommendation has great value in business. The more you get recommendations, the possibility of clients visiting your site increases. Don’t be afraid of asking. Scrutinize your past clients you have worked with and send them the request for recommendations.

For every client when you send a request, draft a striking message that reminds them of the project you have worked together and the experience. Also, show how grateful you are working them. It is important to do that as it pushes clients to pen a few lines about their experience with the company.

On LinkedIn, you will get a mix of high and low profile companies which are in search of reliable partners for expansion. In that case, if your company is recommended by good clients and falls in the same domain, there is a huge possibility that they may contact you and like to do business with you. This is one of the potent strategies you can use to grow your business. 

  1. Articles and SlideShare: Being a professional site, LinkedIn allows you to publish good articles that add value to your business. Not only LinkedIn members but also readers who visit LinkedIn often to read great articles, glance your profile to learn more about you.

There are a good number of topics you can write which you think can give a boost to your online visibility. You have seen ample of articles on LinkedIn posted by great entrepreneurs, marketing professionals and other experts. Every article has a unique point which makes it more interesting for users to read. If you focus on bringing unique points in your article, you surely are going to earn good impressions. Such best practices boost your company’s profile and help in ranking higher so that users can connect with you and do business.

SlideShare is a LinkedIn’s product introduced way back helping businesses to publish presentations. So not only articles, you have a wide room to publish presentations also. Various companies, regardless of their size, use this platform to a great extent. SlideShare is one of the effective strategies you can use to grab eyeballs for your presentation and get connected with like-minded people who are willing to do business with you.

Ending Note

That concludes the best ways startups can bank on LinkedIn to grow their business. Hope you found this blog interesting!

About Kim Smith

Kim Smith is a Content Consultant at GoodFirms, a full-fledged research firm for top social media marketing companies. She's been journeying through the world of content marketing for more than 4 years. Her experience spans in areas like mobile apps, startups and social media. Online you can find her on Twitter.

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