Everything You Need to Know About Marketing with Snapchat

By on January 8, 2018

Snapchat has been one of the newest social media platforms to be introduced to the mainstream.  But Snapchat is also one of the most obscure platforms as well.  Many people have ignored opportunities that are unique to this platform just because of how different it is from every other platform on the market.

As the popularity rises, more and more individuals are becoming familiar with the app.  Making this the most ideal time to make sure your business is using the app to perfect any strategy from here on.

Generally the average age of users right now for Snapchat is hovering around 13 to 34, but the  demographic is rising.  This means it’s a much more valuable marketing option, especially if you want to connect with the customers who support your brand.

This list will walk you through everything you need to know to be able to combine social media marketing with the power of Snapchat.  To your surprise, there are so many routes you can take when using tools like Snapchat to create a bigger and better social media marketing strategy.

Let’s get started, after reading this list, you’ll know everything you need so you can make the most out of your brand and social media!

  • Focus On Your Audience

Snapchat is all about communication, the communication between you and your brand to the audience that’s supporting you.  When people follow you on Snapchat, they want to learn more about you.  They want to know about your brand and what you’re all about.

This will put you right in the middle of the attention, which is a good thing!  With new exciting ways to engage with followers, while also updating them quickly and easily.  What else could you ask for?

Just remember to keep the content fun and short, you want your audience to remember your brand, not just skip over it because it just feels like a commercial or selling pitch.  Remember to have fun and focus on the connection between your audience and brand.

  • Have Competitions & Giveaways

Since Snapchat isn’t as focused on comments, it’s important that you create events unique to your brand that can amplify what you offer.  Beef up your social media marketing strategy with fun ways to get people to follow you. 

This is usually done with other social media platforms as well, but you can easily drive customers to your Snapchat to get involved.

This can target an audience that will interact with your Snapchat in the unique way that’s necessary for this unique platform.  This is also a great way to get more and more people involved so they can learn more about your brand as well. 

Just make sure that the prizes you’re going to be offering are related to your brand and also amazing!  Create some fun rules, such as the audience has to take a picture of them using your product or something similar.  You’ll choose a winner and you could do this for a social media marketing campaign or just randomly for the holidays!

  • Focus On Exclusive Content

When new individuals are first introduced to your brand, they want to know more.  By providing individuals with exclusive content that they can only see in the 24 hours you upload on Snapchat, it makes everything more special.

Whether you’re revealing a new milestone you and our brand have accomplished.  Or whether you’re introducing a new idea you have in the works.  People want to be involved with that kind of growth.

When people receive and interact with exclusive content, it makes the connection between your brand and your audience much more important and unique.

Your social media marketing strategy doesn’t always have to be some complicated formula.  Just give the people what they want and have some fun with it.  You’ll end up making an impression and being memorable. People will take a liking to your work and you’ll be able to build up from there. 

  • Keep Things Simple

Snapchat is meant to be used quickly.  The images and video disappear after 24 hours when they are uploaded, and they should be easy to register when someone is scrolling through their stories.

Your social media marketing should reflect this when you branch out to using Snapchat. Keep it simple, you don’t need to script a whole video just for Snapchat.  Focus on your brand and how you can make it fun.  Whether you introduce and vlog like style to your stories or just update progress on project.

Snapchat is much different compared to other platforms.  Which is why you need to create unique content specifically for Snapchat and Snapchat only. 

Don’t worry about whether or not the content quality is perfect.  It doesn’t need to be polished for it to work on this platform.  Snapchat is all about relating and entertainment.  It’s not a commercial!

Just remember to be yourself and to take a step back from all the professional tools you’re use to using.  Think of Snapchat like a diary that people are looking in on, be yourself with your brand and don’t overthink it.

  • Have Guests!

Just because it’s your brand’s Snapchat, that doesn’t mean you can’t feature more people on it!  Focus on featuring more people on your account to make it that much more interesting! 

Showcase some people you work with, are you collaborating with another brand (which we’ll mention below)? If you are, showcase everyone involved.  Keep the audience guessing and completely interested by introducing more people.  This will make your audience feel like they’re right there in the action.

This is an important part of any social media marketing strategy.  Guests that take over your account will not only help your friends grow their brand and their personal brand, but it will also reflect in a positive way on the community around you.

When you have that kind of positive reflection, you’ll build the bond of trust between you and your brand’s audience.

  • Collaborate With Other Brands

Don’t be afraid to reach out and create connections with other brands in your industry.  Reach and collaborate them, this way not only will you learn something from the experience, but you can also share that experience with your audience.

This is an excellent way to gain more exposure what also growing your brand in the process as well.  A huge step towards better social media marketing, deals with creating connections with people out in the community and in your own field.

  • Create Your Own Location Filter!

A great tool that Snapchat offers to anyone with an account, is the tool to create a filter.  You can create a filter, which will vary on costs, but you can make it for any location you’re in.

Many times these kinds of filters will be used to drive traffic to your website or app for download.  If you’re trying to find a new social media marketing strategy that works well and quickly, this is a great place to start.

Not only can you go really into detail about the filters, but you can also really go all out and make it interactive with the audience as well.  This is perfect, especially if you live in a more populated area, because people are bound to see the filter constantly as they check Snapchat.

Creating a filter can be pricey, but if you’re in an ideal location, it’s well worth it.  Costing around a few hundred dollars, you can have your custom filter released to the public in your location, driving hundreds of people to your website or app!

If you do choose to go this route, just remember to keep things simple, fun, interactive, and related to your brand.  It’s easy to get off track when there are so many options for you to choose from. But trust us, staying true to your brand, while having fun, is the best direction to aim for.

Conclusion

Overall, Snapchat is a tool that seems to be overlooked and misunderstood.  But it doesn’t have to be!  Hopefully with this list you’ve found new ways to focus on your social media marketing!  Soon enough you’ll be Snapchatting all day!

In most cases your ideal audience will be on Snapchat, especially if you’re a startup or small business.  By being where your audience is most, you’ll be making the most impact. Don’t be afraid to get out of your branding comfort zone.

No matter what you choose to focus on in your social media marketing strategy, Snapchat will open up a whole new world of possibilities.  You just have to be prepared for the learning curve and the different kind of content that works best on the platform.  It may take some time getting use to, but it’s worth it without a doubt.

How will you use Snapchat to better your brand identity? Did you learn any new tips or tricks when it comes to using the platform?

About Stevan McGrath

Stevan Mcgrath is a digital marketing professional who possess expertise in brand design and development. Stevan is passionate about utilizing his diverse skill sets for new and innovative online marketing strategies. He has worked as a freelancer and a contributor to ProvenSEO. Despite having a wide influential reach, he seeks client satisfaction as his topmost priority. He also writes blog posts on recent digital marketing trends. To know his work and more details you can follow him on Facebook, Twitter, LinkedIn, and Google+.
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