EXCLUSIVE: How Do You Measure Your LinkedIn Worth? #LinkedIn

By on February 5, 2014
LinkedIN worth hero

Your LinkedIn worth is based on several factors, and these factors will one day contribute towards your overall value as an employee or social influencer. That is why today I am taking a pragmatic look at which boxes you should tick on LinkedIn to be considered a power user in your niche. Let’s get into the thick of it.

In the next five years, the bulk of all employers will consider your LinkedIn profile as a vital accompaniment to your resume, that can tell them more about who you are and what you’ve achieved.

Measuring Worth in Your Specific Market

I always like to start any venture based on data, so naturally, I would suggest taking a look at the LinkedIn users in your niche that are already considered power players. What makes their profiles jump out at you and declare – I’m here, and I’m an authority?

Once you have at least five examples of the top influencers in your niche, you have something infront of you that will create your first benchmark. From there, it is simply about comparing and preparing your LinkedIn profile content.

The 6 Measurement Pillars To Consider When Using LinkedIn

LinkedIn worth is based on at least 6 known factors. Make sure that you have all six of these covered to drastically improve your worth on the business networking platform.

#1: Community Value: I am hesitant to say community numbers here or (network size) which is usually used to determine your reach. Value is a better indicator of community worth, so instead of size, I would take a look at who you are allowing into your professional network. It can be a key tactic to make these connected partners known.

#2: Profile Views: Knowing who is interested in you is important, and can assign some LinkedIn worth to your profile. Make sure that your profile is getting at least some views every month. If no-one is looking, your page is too boring or you are not networking enough.

LinkedIn worth

Courtesy of wired.com

#3: Group Engagement: If you have no profile views and not much community value, get out there and meet the right people on LinkedIn. Networking means joining the right groups and contributing great information so that ties can be formed. It’s also great for people to see that you are taken seriously and have valid opinions on the platform.

#4: Level of Interactions: You should update regularly in a business context, sharing your best blog posts here. Expect to get many likes, comments and shares – the more the better. Make sure that for every like you receive, you dish out 3.

#5: Endorsed Skills: You work in a specific niche, which is great – but who is willing to vouch that you do a great job there? Get people to endorse your various skills for a LinkedIn worth boost on your page.

#6: Recommendations: The final worth factor involves how many real recommendations that you have. Independent voices that recommend you are of course the highest form of worth and value that you can get on the platform. Always source key recommendations.

These excellent LinkedIn worth measurement factors will help keep your eyes fixed on the kind of content that will enhance your profile in all the right ways. Whether it is to impress an employer, clients or new partners – never underestimate the weight that can placed behind a quality high-value LinkedIn profile.

Do you think optimizing your LinkedIn page for personal worth is a good idea? Tell us why!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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