Exploring The Latest Facebook Group Features

By on May 20, 2011

Facebook implemented their new groups feature at the end of last year, but it’s still evolving and becoming more ‘business’ friendly. Facebook has been working overtime to make the platform user-friendly for people that want to manage their social life and their businesses from one place.

With the new groups on Facebook, you can now collect smaller communities together for individual (and private) chatting, discussion or messaging. This is excellent for businesses that have been looking for a way to interact with specific clients on Facebook, without the entire world seeing what they have to say. Let’s explore some of the latest features of Facebook groups.

#1: Group Your Community Together

Unlike fan pages, if you already have these friends on your personal or business profile, you can add them to your group. If they don’t want to be there – they can opt out. What this essentially does is, it allows you to segregate clients, JV prospects, influencers, friends and family. A nifty little feature is that anytime anyone posts in that group, everyone is automatically notified.

#2: New Questions and Polls Feature

Groups can now contain the new question and poll feature Facebook rolled out recently. This is an excellent way to gather market research, or to get to know your group a little better. The best part is that because groups are smaller, tighter communities with a more direct focus than a ‘page’ in general – you can really target appropriate, relevant questions/polls, and expect more of a response.

#3: Add Entire Photo Albums To Your Group

One of the most irritating issues with the old groups was that whenever you had more than 1 photo to post, you had to do it individually. Now, Facebook allows entire albums to be posted. Because they are posted in streamlined groups, you’ll probably get more comments, tags and interaction! This was a great fix by the Facebook development team.

#4: Privacy Means More Conversation

There’s nothing worse than having to watch what you say because it’s not relevant to other people on your page. When this happens, communication is strangled, and the people you could be interacting with go silent. With the new privacy features in Facebook groups, you don’t have to worry about it anymore! When you post in your group, only your group can see it – no one else. Finally, free speech!

#5: Group Send Buttons Change Sharing

The send button is an excellent group feature, as it allows you to selectively send links to specific people – even to one person. The potential for business in this one single feature is huge. Imagine receiving an inquiry from a client stating that they want to know how much a leg wax costs? Simply send them the promo link in your customer group. It’s completely private.

These features will continue to change Facebook, and make it a great platform for doing business. Why don’t you create a group and test it out for yourself? There must be many creative things you could do with such user-friendly features.

What is your favourite Facebook groups feature and why? We want to know!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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