Facebook Changes That Promote Business Page Success

By on October 24, 2011

Now that the Facebook changes are settling in – how can you capitalize on the functionality to improve your business page? Facebook, like any social media platform, is constantly evolving, which means your strategies need to evolve as well. If you’re not yet taking advantage of the new changes, then it’s time to affect some positive change! Stay tuned.

#1: Publish Times and Live Interaction

The ticker has made is possible for you to interact with your fans just moments after they’ve posted a comment on your page. That’s why it’s important to find out when the best publishing times are for your location. Publish content, promote it around Facebook and spend an hour or two chatting in ‘real’ time to your fans. As Twitter has proven, the faster you reply the more comments you get.

#2: Planning Your Photo Albums

Have you noticed that albums are getting a 3 photo showcase on Facebook now? Not only are photos bigger, clearer and easier to load – they’re also drawing more fans to pages. That’s why when you upload your new album, you need some planning. Make sure the best three photos end up in the display areas, and write an attractive comment underneath to describe the album. This is great for events and product launches. It might also be a great idea to come up with a question to inspire comments.

#3: Get Recommendations

Use the new recommendations area to get your fans, clients and friends to recommend your business to others. They behave as your own private testimonials on Facebook. The more testimonials you have, the more business you’re likely to pick up. Also make a point of recommending businesses you like on Facebook, as it will reflect well on your own.

#4: Facebook Applications

With open graph, Facebook apps just became even more important. Every business should have at least 1 custom application that actively attracts likes from around Facebook. Use this in conjunction with your next Facebook ad campaign, and you’ll get more likes, and a whole lot more interaction on your page. This in turn will translate into more ‘top stories’ posts, as your likes and comments increase.

#5: The New Facebook Gestures

Businesses watch out! Soon your fans will be able to do so much more than just ‘like’ your comments. Coming soon are the new ‘listened,’ ‘watched,’ and ‘read’ buttons. These will be joined by a range of other gestures that any Facebook developer can create. While not out yet, these changes are just around the corner, which means more interaction and more accuracy around your page.

Use these changes to integrate new strategies and grow your Facebook community. Soon, anyone will be free to customize their page to the point where the ultimate form of sharing is possible. It’s now up to you to decide which route your business page will take. Start changing now, and make the best of these new Facebook updates.

What features are you already using on your new Facebook profile? Tell us about them!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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