Your Facebook Cover Page: You’re Doing It Wrong!

By on May 23, 2013

Your Facebook cover page is one excellent piece of ad property, if you know how to use it. With the recent changes, now your brand can utilize the space to sell more products than ever before. Today, I take a good look at how to optimize your cover page – while still abiding by Facebook’s rules and regulations.

The New Facebook Rules

There has been a lot of confusion since the new rules came out regarding text, promos and direct sales on your Facebook cover page. For the most part, brands have ignored the update – and have stuck with their old ‘image-only’ cover. You are losing out on a very high percentage of potential sales.

The new rules are as follows:

• You may use 20% text or less in your cover.
• This text can be price or purchasing info, contact info or calls to action.

Tip! If you don’t know what 20% text on a cover page looks like, you can always test yours using this neat tool courtesy of Mari Smith.

Otherwise you can use the 5 column grid trick. Divide your cover page into five columns. Only one of the columns can be filled with text!

Here’s what you can place in that 20% space:

• Coupons, QR codes, discounts – 50% discount on all items!
• Calls to action – Download, share, like, click and buy!
• Your website address, your email address, your sales page URL, your Amazon URL, or general information about your business.
• Any references to Facebook actions or features. Yes! You can now tell your customers to like your page, from your cover image.

Why You Should Change Your Image

These new changes to your Facebook cover page mean that your image should be more in line with direct sales, or with your marketing goal. If your goal is to get more fans – your cover image should be focused on that. If you’re going to use it as a way to share coupon codes or discounts, then your image should support these actions.

This makes creating a Facebook cover page far more difficult – and far more effective. As a business owner you’ll have to beware of the ‘spam trap’ that your cover presents. Don’t try and squeeze entire paragraphs onto your cover image – that won’t work.

• Short, punchy sales text
• Easy-to-read at a glance
• Beneficial to the customer directly
• Make it easy to follow the call to action!

Think of your Facebook cover page as prime advertising space. It can do a lot for your business, including the conversions that you get from your Facebook ad campaigns. Plus it will ensure that all traffic driven to your page is converted properly, and that you don’t lose any leads. If you haven’t changed your image yet, do it now!

It’s difficult enough getting interactions from your fan base, but when you only have a few hundred fans, you can use the extra help. Use all functions at your disposal!

Any questions on the new Facebook cover photo rules? Leave them here.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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