The Facebook vs. Google+ War: And The Winner Is…

By on May 17, 2012

In 2011 Google+ was launched. Bloggers, tech writers and thought leaders in the social sphere were calling it ‘Facebook’s new rival.’ But what is the relationship between Facebook and Google+ like today? Have any of these predictions come true? Read today’s awesome post and find out!

Where Facebook Stands

  • Facebook Users: 800 million
  • Facebook Active Users: 794 million
  • User Time Spent Per Month: 7.5 hours

Where Google+ Stands

  • Google+ Users: 100 million
  • Google+ Active Users: 50 million (though this includes logged in during general search)
  • User Time Spent Per Month: 3.3 minutes

The ‘War’ Defined

You can see from these telling numbers that Google+ hasn’t quite ‘eclipsed’ Facebook, like the Internet said it might. While Google+ sign-ups continue to grow, there is a distinct lack of interest from their users. It seems as though people are signing up, and losing interest – then popping in every now and then to see if Google+ has anything good to offer.

While Google analysts predict that Google+ will reach 400 million users by the end of this year, the question still remains – will Google+ be a REAL social network, or just a really popular network to sign up for and never use again?

To us – the war is OVER, if there ever was one. Google+ still offers many great SEO and search benefits, but as a social network 3.3 minutes per month doesn’t lie. It just doesn’t have the same addictive features as Facebook, and will always play second fiddle.

That is – after Twitter, Pinterest, Youtube and the other bigger, better social sites. Google will continue to adapt Google+, and who knows – maybe they’ll create something that fixes the problem. Until then, it looks like we can put those initial challenges to rest.

Google+ is absolutely NO threat to Facebook, its user base or popularity.

The Continued Rise of Facebook

Facebook is literally moments away from going public, selling shares on the open market to anyone that wants to invest. The news media is saying that by the end of Friday, Facebook will be worth 100 billion dollars. There are bound to be some changes, I’m sure we can all rest easy that it will still be the Facebook we know and love by the end of it.

Plus, Facebook is still on track to hit 1 billion users by the end of the year. That’s a large chunk of the population using one social site! At this rate, we’ll be surprised if we ever see headlines again proclaiming Google’s pending dominance of Facebook.

But, in social media – nothing is set in stone. With sites like Pinterest rising from obscurity in a matter of months, and the ever increasing speed of virality, Google+ may yet be redeemed. One thing is pretty certain, if they want to play in the same pool as Facebook, they need an ace in the hand. Google+ needs to change.

Why do you think Google+ has ‘lost’ the war against Facebook? I’d love to hear your opinion.

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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