Facebook: The Holy Grail of Sourcing Web Traffic

By on December 1, 2017

Do I need a social media management company for my business? Is it going to help my business grow? These are some thoughts that cross the mind of every business owner at some point or the other. With the social media marketing turning out to be the king of modern marketing mix.

It is an all-inclusive business strategy that offers businesses myriad opportunities to build, strengthen and promote their brand. And above all connect with users/consumers at different levels and drive a targeted traffic. But all this is possible only if social media marketing is managed correctly. This is where a social media management company steps in, as they are equipped to convert social media into revenue for your business.

Irrespective of the business model, advertisement is a vital part of any digital marketing strategy. Incorporating Facebook Ads into your marketing strategy is a great way to increase your website traffic and even visitor to sales conversions.

Types of Facebook ads

The vibrant advertising platform offered by Facebook need not be expensive. You can opt for pay-per-click option i.e. you only pay when a user clicks through the ad to reach your website. Furthermore, Facebook offers dynamic ads that can be used to send automatically-generated ads to customers. The ads are sent to customers who have visited your website earlier featuring the products they have already looked up or added to cart.

How do Facebook Ads work?

At present, Facebook has 2.07 billion active users spending at least 40 mins every day. With such huge number of users being present in a single platform, the chance of your Facebook ad being discovered and generating user engagement is really high.

The ads help you reach out to the target audience on Facebook based on factors like interests, behavior, location, etc., and drive traffic to your website.

You can use Facebook advertisements in different ways to acquire steady traffic to your website. Let’s take a look:

Targeted Facebook Ads

You can target ads on Facebook using the following criteria to get more traffic to your website:

  • Age
  • Gender
  • Location
  • Interest
  • Language
  • Education
  • Workplace
  • Relationship Status

Depending on your audience, each option can be used. For example,

The Age criteria can be used to target users of the desired age group as per your requirement.

Location helps you target users in a particular country, state, city, etc.

Interest Targeting allows you to target precise users based the on information shared by them in their Facebook profiles, pages liked, apps used, etc. You will find that precise interest targeting offers the best ROI.

Choosing the right Ad objective (For more website traffic)

Choose “Clicks to Website” as your advertising objective in order to acquire more website traffic. Ads with this objective get more clicks and thus increase the traffic to the website.

Remarketing to retain visitors

If you were successful in engaging the user at an earlier instance then in all likelihood you can get them back on your site with relevant ads on Facebook.  Retaining existing customers is a very effective marketing strategy.

Persuading readers to like your page to build brand engagement

Ads on Facebook could help you engage users with your brand. If you can make them to like your Facebook page then retaining them for a long time is cakewalk; it helps in stable website traffic and building brand loyalty.

Think visual -Choose a compelling image

Facebook users are actually surfing and thus it takes a compelling image in the ad to immediately grab the attention of the target audience. Some tips to choose the best images:

  • Never compromise on the quality of the image. Make sure you use high-quality images
  • Featuring a person or product from your business is a good idea
  • The image should relate to the copy you have crafted
  • Evoking an emotional response is important. Make sure your audience says aww!!
  • Brand is our king. Reinforce your brand 

A smart copy can do wonders

Even with the limited amount of words in the Facebook Ad, you can create an engaging copy. Some tips to help you craft a good copy are:

  • Defining your objective is important
  • Understand your target audience
  • Forget the hard sell
  • Simple and direct advertising works
  • A timeframe is essential 

Growing in leaps and bounds, Facebook advertising is quickly turning out to be the holy grail of traffic sourcing. At present, there are over 3 million advertisers on Facebook and it will continue to grow. Facebook Ads can offer massive growth opportunities; all you need is the right social media marketing strategy and proper execution. An innovative, dynamic and well performing social media management company can always help you with this. They can help you leverage the maximum potential offered by Facebook Ads, which will not only generate revenue in the present but also for years to come.

About David Jaiosn

David eats and breathes digital marketing and is always in pursuit of finding out newer and bigger things in this field. He is an expert in creating Forex digital strategy and branding. He likes blogging and goes fishing on weekends. His only other love besides digital marketing is Binger, his dog.

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