The Facebook Welcome Page – Do You Have One?

By on May 13, 2011

Does your Facebook business page have a welcome tab? If not, its time to consider getting one! You don’t have to be a developer to get one either. In fact, all you need is a bit of time, some basic Photoshop skills, and a welcome page design idea.

A Facebook welcome page can be a fan gateway that introduces your visitors to your business. It can also be a mini website within your Facebook page. They improve your visitor ‘like’ conversions and act as promotional tool instead of your business website. Facebook has advanced to the point where you don’t actually need to redirect your visitors to your website in order to make sales or gain clients.

When your visitor doesn’t have to click away from Facebook, they are more inclined to read what you have to say. This leads to more fans, more interaction and a better Facebook community for marketing purposes. Without a welcome page or a fan gateway, you could be missing out on a lot of Facebook based business!

#1: The Facebook Welcome App

You don’t have to hire a designer or developer to create your Facebook welcome page anymore. There are many great apps that will help you create the same look, at no cost. All you need to do is find the app that suits your page best. We recommend using the iwipa or wildfire apps.

Iwipa allows you to add jpeg images to your mini-website, which has excellent features – like tabs, scrollers and clickable social media icons. All you need to do is put together your welcome page first – then add promotional pages as you go. Iwipa comes with a great video that explains how to use it. It’s one of the simplest, easiest apps to use, and it looks great.

Wildfire allows you to create two kinds of Facebook ‘intro’ pages. The first is for non-fans, and should include a prompt to ‘like’ your page. The second only becomes visible when people like your business. It can be a promotional page, or a general page detailing your products or services – it’s up to you!

#2: Designing Your Jpeg in Photoshop

These apps require jpeg images to work. You’ll either have to hire a designer to put together a branded pic or two – or you can do it yourself with basic Photoshop skills. Be sure to check each apps recommended jpeg dimensions, they always have them – or your pic might be too big, long or wide.

Add your company branding, a nice welcome message to new Facebook fans – even add your latest product images. Use this page (or pages) to help promote your business, or to tell your fans a little more about what you do.

Having a Facebook welcome page is essential for your business. Big businesses have already caught on, with exemplary pages like Victoria Secret and Red Bull taking full advantage of this feature. Facebook is an important marketing tool, and it can’t function properly without a welcome page. Get one now!

Do have any questions about your Facebook welcome page? Any apps you’ve used and found excellent? Tell us below!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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