Finding out If a Social Media Marketing Campaign is for You

By on February 3, 2011

This is a question we often come across these days, with set in their ways brick and mortar businesses. Why should I bother with social media? It’s just not for me. Like a slow melting polar ice cap, businesses owners are warming up to the idea that social media might not just be a passing fad.

social media potential

Courtesy of socialmediamarketingpress.com

So, the question that’s being asked more often now is – how do I know if a social media marketing campaign will help my business? Or, is social media for me?

These business owners know very little about the powerful social marketing platforms that could revolutionize the way they make money. They are worried about wasting money for nothing, or spending a lot of time doing something that will have little to no returns. The truth is, social media is easy to mishandle.

You can end up doing a lot of stuff for nothing – if you go in blind. But this post is about finding out if a social media marketing campaign is for you, so you’re safe. Any planned, measurable campaign can see results. Big results!

Let’s see if your current objectives meet up with what social media can do for you:

You want to…

• Be a leader in your niche market
• Establish yourself as the go-to company when your niche subject arises
• Increase the promotion of your business, bringing in new paying customers
• Find a way to get more people to like your business
• Find a way to make more money, without spending thousands on advertising
• Know what people think of your business
• Control what people think of your business, products and services
• Establish a loyal community of people that promote your business for you

Each one of these points is the reason social media has become the central marketing tool for many progressive businesses all over the globe. When you think about business expansion the foremost thing that comes to mind is – finding more customers. Letting more people know about your business. Getting more people to genuinely like, and become loyal to your business. That’s what boosts sales.

And that’s why a social media marketing campaign is for everyone. From small businesses, to Fortune 500 companies. Every single one of them has found exciting benefits from using social media to market their products and services. And whatever your budget, you can start today. Look at this mini graph:

• Zero budget – handle it yourself.
(Bonus! You learn how it works!)

• Small budget – you get a staff member to handle it.
(Bonus! They learn an important marketing skill!)

• Medium budget – you send your staff member for training, then they handle it.
(Bonus! Gains expertise, for faster results!)

• Medium-large budget – you hire another company to do it for you.
(Bonus! You get professionals doing it right, which means more profits)

From zero to a large budget, it’s up to you to adjust how much you spend on your social media marketing campaign. Just remember that the more money and time you put in, the more you get out. Social media marketing is powerful. The growth, profit and reputation of your business will skyrocket. Be smart. Invest in your first campaign right now!

How much time do you spend per month on your social media campaign?
1 hour a day, 10 hours a week? Tell us!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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