Has Google Launched a Secret Attack on Twitter?

By on April 14, 2011

A few days ago we stumbled across someone on Twitter that was trying to use our name, which is trademarked. So, we did the responsible thing and contacted Twitter admin, to let them know that this gross injustice was going on right underneath their noses.

The one mistake we made, was citing one of our Gmail addresses as the method they should use to contact us. Interestingly enough, we were casually emptying out our spam box some time later, and noticed the Twitter admin email inserted between two flagrant spam emails.

What’s going on here? Now, we’ve never really believed in conspiracy theories, but when you look at it in context, it certainly seems fishy to us.

Google has been beaten by ‘original’ social media sites so often, maybe this time they’re fighting back a little harder. A little dirtier. If we had never received the Twitter admin email, we would have been a bit ticked off with them.

We might have even emailed them repeatedly, only to give up in annoyance, completely unaware that Gmail was hiding their responses. So what is going on between Google and Twitter right now? Is there a storm brewing? Well let’s take a look at some facts.

Google recently launched Google Buzz, which – let’s be honest – is a recycled, less interesting version of Twitter.

Yet Google being the relentless and mighty wonder that it is, couldn’t stop bloggers all over the globe from blogging about the rivalry between the two companies. Google is a lot bigger and has a lot more financial clout than Twitter, but what they don’t have is the original concept.

This must be eating away at the internet giant, and forcing them to realize that perhaps Google Buzz will go the same way as Google Video or Google Friend Connect. Playing second fiddle to a company like Twitter, must get old very quickly. But let’s not turn them into the villain here, after all – without them we’d all be lost.

Still there’s no shaking the feeling that if Google can turn people off Twitter and onto Buzz, they will. And why not? It’s a free market system. Who cares if the hundreds of other Twitter companies that have jumped up all over the globe are hurt by it! Do we really need Hootsuite or Tweetdeck?

A year ago, the internet was alive with the “Twitter-Killer” that Google was about to launch. Before that the supposed killer was going to be Jaiku – remember that?

While Google gently chips away at Twitters loyal fan base, you can’t help but think that there’s something bigger going on. Maybe in time, when Google has gathered its resources, collected its data, and done all it can to outdo the Twitter formula, blog headlines will read “Google has Killed Twitter.”

Only time will tell. In the meantime read up about Google Buzz. And watch your Gmail spam messages – you never know when something important from a competing social media site will land up there.

Has Gmail ever put something in your spam box that wasn’t supposed to be there? Tell us about it!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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