Google Makes Their Move: Check Mate! And Search Changes Forever

By on January 13, 2012

Google has finally made their move, and it’s shocked the social marketing world. They have managed to integrate Google+ and search so completely, that suddenly having a Google+ account is equally, or more valuable, than traditional forms of high paid PPC advertising. Now, social marketers have the opportunity to get top placements – the cost? A content division tacked onto your business.

Google+ On The Top Right of Search Results

Google has placed Google+ accounts on the top right of targeted search terms on the search engine’s pages. The implications of this bold move are far reaching, and they’re going to have a massive effect on the social marketing niche. Let’s explore how.

• This change to their algorithm means that Google+ accounts are now vitally important to SEO. In fact, we predict that account sign ups will skyrocket, now that Google has made their social network so desirable to marketers.

• The new algorithm makes social networking a dominant player in the success of any business online. The more you connect and share on Google+, the higher your chances of getting free placement on a top ranking search result.

• Marketers will begin to move away from traditional forms of SEO, like mass backlinking or the more dubious black hat techniques to get high rankings. You can’t trick this system, placement has to be earned.

• The size of your network on Google+ matters, the amount of content you publish daily, and the level of interaction you have on your page. With a great Google+ account, you won’t have to invest so much cash in PPC marketing.

• Social influence is now irrevocably linked to your Google+ account. We expect to see larger social budgets, and more time and effort spent on developing and maintaining Google+ pages.

• Search and social are now combined. You’ll be able to search logged into your account, to receive a personal search display, based on your Google+ preferences and tracked data. You’ll also be able to search logged out for more general results. Either way, Google’s new social network will be there.

• Content creators will have more influence online, and better SEO. Your business will need to feed your company’s content engine, if you’re going to place well. This means that you’ll need a lot more content, more often. Social divisions in companies, and outsourcing social marketing just became more important than ever.

• Stickiness matters. In other words, its not enough to publish content, this content has to keep people reading, interacting and returning for more. You could have 8 million updates, but if you don’t have ‘stickiness’ you won’t rank for this new SEO opportunity.

It’s clear that Google has finally done something right. Gone are the days of bots, fake humans and automated campaigns. It’s virtually impossible to cheat in social media, because people only interact with other people.

The opportunity has presented itself. Almost overnight, Google+ has become one of the most influential tools in your social marketing box of tricks. Use it well!

What do you think of this bold move by Google? How will it affect your strategy this year? We want to know, so leave us your comment!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!