Growth Marketing Strategies for Small Business Owners

By on March 12, 2018

Your small business can be your baby. In fact, businesses share a lot of the same characteristics as an actual infant. You need to feed, love, and nurture them to help them grow up big and strong.

There are a lot of ways you can help your small business and an infant grow, but not all methods are the best. For example, you can meet a child’s need for food by giving them candy and pizza every day, but this isn’t healthy and won’t benefit them in the long run.

In much the same way, there are practices you can implement in your small business that might get you by in the meantime but won’t result in long lasting success. If you want continual, healthy growth, you need to find growth marketing strategies that will benefit your business now and into the future. Here are a few to get you started.    

Get on Social Media

Social media is king when it comes to growth marketing. Everyone and their grandma is on social media now. Facebook, Twitter, and Instagram are some of the heavy hitters in this industry.

If your small business doesn’t have accounts on any of these platforms, it needs to ASAP. Social media is where people can see the more personal side of your company. Think about who your audience is and what they would like to see.

Vary your posts so that your customers don’t get bored and unfollow you. Post things about yourself, the story behind your business, and the people that make it happen. Showcase employees and business partners.

Post content made by customers as well. Of course, submit images and videos of your services and products too. Just don’t overdo it. People expect to see ads when following companies, just don’t bombard your followers with them.

Show your thanks to followers as well by posting special discounts from time to time. Also, don’t be afraid to take advantage of the direct message feature many social media platforms offer. Use it as an outreach tool and message other companies and individuals to get advice and make deals.

If you feel like you don’t have what it takes to be the next Facebook, Twitter, or Instagram star, hire a social media manager to do the work for you. Lastly, make sure to read and reply to comments on your posts. They will be integral in figuring out what your customers like and don’t like.

Start a Blog

A company blog is the cornerstone of any great growth marketing strategy. It’s an excellent way to get your small business some online visibility, but only if you know what you’re doing. There are two ways you can go about blogging: starting a blog on your company’s website or using an established blogging platform.

If starting a blog on your own website, you’re going to need to put some elbow grease if your site doesn’t already have a following. You’ll have to learn a great deal of SEO so you can optimize your blog posts for search. However, your website is one of the best selling features of your company, so the work will be well worth it.

If using an established blogging platform such as Medium or LinkedIn instead, you’ll have access to an already existing audience. From there, you can start to build some authority for yourself and your small business. No matter which route you decide to take, what really matters is the kind of content you’ll be publishing.

Nobody likes to have their time wasted. You need to make sure the content you produce will actually give value to the reader. Go in-depth on different topics; show that you’re an expert in the industry. By consistently providing quality content for your readers, you’ll keep the followers you do have and attract even more. If you do the opposite, then expect opposite results.  

Make Some Videos

Add the finishing touch to your growth marketing strategy by incorporating a video element. We live in a very visual world, and according to an article Adweek, 60 percent of people like video content more than written content.

That being said, it’s crucial for your small business to upload video content. What kind of video your company posts is up to you. Many businesses have found success posting how-to videos on their product or service. Customers can be unsure of doing business with a company if they are unfamiliar with what they do.

By providing various tutorials, customers will know how to use your merchandise and how it can apply to their lives. In the end, people will be more willing to make a purchase. Any knowledge you possess, whether it be about your products, business in general, or other topics, can be valuable and taught to others through the medium of video.

You can even make the videos more personal like your blog posts and explain the story behind you and your business. When people can make a personal connection with a company, they are more likely to become return customers. Live video streaming is also a digital marketing trend to look out for this year.

Growth is the goal for many small businesses, and although there are many ways to get there, not all methods are sustainable. Social media, blogging, and video content are all proven ways to encourage steady growth for your company. By having a solid growth marketing strategy in place, you’ll be well on your way to further success.

About Avery Phillips

Avery Phillips is a unicorn of a human being who loves all things related to people and their entrepreneurial spirits. Comment down below or connect with her on Twitter.

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