Have You Heard About TikTok?

By on June 6, 2019

If you are a marketer and you haven’t heard about Tik Tok, you can check it out at your smartphone’s PlayStore or AppStore.

It is one of the rapidly rising apps and has ushered in over 75 million new users in December alone – that is 275% increase from 20 million in Dec 2017. 

It is also hugely popular in India and has been one of the top five Android Apps throughout 2018, according to App Annie. The app counts 39% of its 500 million global users in India, its largest market.

So what is TikTok? 

TikTok lets users film 15 second long videos of themselves lip-syncing and acting. Users get to choose from sound bites, songs, effects or record their own voices.

It also allows users to “duet” with someone by replying to their video, which creates a split screen. The app is popular among Bollywood celebrities and of course the millennial market.

Like Vine, YouTube or Instagram, TikTok also has micro-celebs that do collaborations with brands, but the app still searches everyday users, amateurs, etc and brings them to your feed.

What does TikTok mean for marketers? 

TikTok’s head of global marketing, Stefan Heinrich, told Digiday:

“We’re focused on consumer experience first, but we do have plans for advertising.”

He went on to say, “For me, as a marketer, I feel like TikTok is a new level of engagement. If I go as a marketer to another platform I get likes, shares, or comments. If I get a video on TikTok, I get 20 to 30 minutes of a person’s time to create and share. I’m turning someone into a brand ambassador to start of a conversation.”

Keeping an eye on TikTok

If TikTok works as a way to monetize its platform, and if brands truly find value from it, it could be a lethal combination that would disturb the market giants.

Brands and celebrities have already started getting in on the TikTok action, with major celebrities like Jacqueline Fernandez, Sahil Khan, Pariniti Chopra, and Mouni Roy already making their presence felt with engaging the Millennial audience.

It doesn’t hurt to keep an eye on its expanding community, as any advantage could give you the edge.

About Nishant Asnani

Nishant is the Director of Chimpzlab.com, a content marketing agency that specializes in providing consultancy to brands from ideation to deployment and marketing. Having worked directly with some of the top brands in e-commerce, fashion, BNFI, consultancy and advertisement over the past 6 years. He enjoys sharing his thoughts and insights about communication practices.
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