Here’s the Social Media Impact on Your Career in Marketing

By on August 10, 2016

Relationships between sellers and buyers have been changing and adapting throughout history, but perhaps the biggest leap was made in the 21st century. When the Internet was invented, we all expected for our lives to take a drastic turn, but it’s safe to say that no one expected it to become some an influential platform.

As far as businesses go, they need extensions into the online environment or they will be brushed off as completely nonexistent. Social media has given the upper hand to customers and the consensus shared among users of these platforms can either make or destroy a business. This is why, as a marketer, social media is a key element in the development of your career.

Social Media: The Center of Information

One of the biggest parts in marketing and sales is the fact that information is in your hand and you can toy around with it in order to lay out the information that will best pique the customer’s interest and mend to their needs and demands. In the online environment, this kind of information can be found on a brand’s website.

But customers these days prefer other ways to gain access to information. A study conducted in 2011 showed that a company’s website is only the third place customers look for to gather information on a product. The first two places are occupied by customer ratings and customer reviews.

In other words, people can easily gain access to real opinions from people who have acquired a product through communication on social media.

How to Use It to Your Advantage

Buyers aren’t the only ones that have gained access to information and reviews through the power of social media. This is now a fantastic opportunity for you, as a marketer, to get direct feedback from the people acquiring your product or services.

Just like articles have comment sections below them for free and easily accessible debates and opinions, a quick Twitter search with the name of a product is going to give you an insight into the heads of those who have purchased it.

The Built In Community

It’s never been easier to be engaged in a community and build a solid follower base. On Twitter, we have followers, on Facebook, we have friends, and all of these people click the respective buttons because something sparked their interest and now they want to see more. The most rewarding thing you can do is start off small and then start expanding slowly, but steadily.

When you’re at a stage with few followers, it’s incredibly easy to address them all one by one, though it should be clear that your message actually might grab their attention as opposed to accidentally ending up sounding demanding and pushy.

Lower Sales Cycles

A study as old as time concluded that it takes a customer between five and seven exposures to a product before they decide to buy it. That means that they need to see the same commercial a million a times. First time they ignore it, after several other times they start to pay attention to the content, then they become interested, and the decision is made in stores.

This can be a pretty time-consuming process, individually speaking, and it’s even worse when what you’re selling is actually a service. However, social media can considerably speed up this process. How? By exposing your followers to your offers over and over again (again, in a way that doesn’t come off as pushy or desperate). Just the simple fact that your Twitter banner has a photo of one of your best products and that your followers see it when they click on your profile is enough.

Your Authority Built-Up

The thing with social media is that it always leads into a snowball effect. You always start from zero and you always need to find ways to attract people to follow you. As a result, offers and opportunities will come gradually, giving you the time to learn and better yourself in the meantime. Experience grants bonus points and communication with your audience is the key bonus point here.

Another thing worth mentioning is that service-based marketers have slightly more credibility in the online space over those selling products. If you’re one of them, all you have to do is build a loyal base. You can do so slowly and surely by serving, helping, and advising people. Become their go-to person. Sometimes this can be as easy as being a Delta Airlines employee tipping people on how to log-in to their accounts.

In conclusion, just how important is social media for marketing careers? Very important. If you haven’t been paying much attention to it, do it now.

Author bio: Marc Mendelman is a Junior HR consultant who’s passionate about identifying daily work hacks and creating ways of increasing personal and professional productivity. You can reach Marc @Marc.Mendelman or [email protected]

About Marc Mendelman

Marc Mendelman is a Junior HR consultant who's passionate about identifying daily work hacks and creating ways of increasing personal and professional productivity. You can reach Marc @Marc.Mendelman or [email protected]

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