How Emojis Ban Will Affect Promotion on Facebook

By on November 19, 2019

Do you remember the 2016 #CondomEmoji marketing and awareness campaign of the world’s biggest condom brand Durex? There were a lot of fruit emojis involved, all wearing a condom as the campaign aimed to promote safe sex, especially among young people. The company even launched its own safe sex emoji called “Umbrella with Raindrops” as the main symbol of their campaign. Moreover, the campaign encouraged people to use various fruits and vegetables to talk with their partner about safe sex. Well, the campaign was a real success in transmitting its message on social media platforms. However, we can all forget about using sexual emojis ever again.


Image source: Unsplash

Recently, the social media giant Facebook decided to update its Community Standards with the purpose of banning the use of certain emoji on both platforms Facebook and Instagram. To be more precise, according to the update, Facebook and Instagram users can no longer use the peach and eggplant emoji alongside with various sorts of sexual-related content.

The two emojis aforementioned have been described by the company as “contextually specific and common sexual emojis”. And, according to the new policy, if a user will use one or both of the emojis to suggest that they are sexually aroused or looking for some type of service from the adult industry, the user will get flagged as the post or private message will qualify as “Sexual Solicitation”.

Moreover, any content that implicit or indirect asks for nude imagery, sex chat conversations, sex or sexual partners, posted alongside a sexual emoji will be removed from both social media platforms. So, not any post would be affected by the emoji ban policy. For example, if you are advertising your home-grown eggplant business, your post should be ok even if you include the eggplant emoji in its description.

As with any type of ban, there has been a lot of controversies arising around the emoji ban. Most people, especially those who activate in the adult industry, believe that Facebook’s ban is another nail in the coffin for sexual free expression on Facebook and Instagram. Facebook pleads as a company that fights against hate speech and harassment. However, due to the company’s new policy, many people believe that the rules of the company are in stark contrast as free sexuality expression is restricted.

Can emojis still be included in marketing campaigns?

Absolutely! It is important to note that Facebook’s emoji ban is far from disrupting the marketing campaigns of any other industry that is nowhere near what the adult industry is. For example, if you would like to promote your clothing business, you can use cloths emojis as much as you want without fearing the new policy of the social media giant.

Angela Simpsons, a social media marketing expert at Subjecto, explains that “From a marketing point of view, using emojis in your campaigns is undeniably useful. Emojis can make the message stick with the audience and help by portraying your business as friendlier.”

Using emojis in marketing campaigns isn’t a new trend. Many reputable companies have succeeded to use emojis in their marketing strategies leading to great results. For example, Domino’s Pizza used pizza emojis to make it possible to order pizza by tweeting an emoji. But don’t you think that only huge companies use emojis in their social media posts. These days, both big and small companies take advantage of the power of emojis in attracting the audience.

According to Hubspot, emojis in a Facebook post can increase the number of likes by 57% and the number of comments and shares by 33%. That being said, it is obvious that emojis can lead to spectacular growth in the engagement rates at your Facebook posts.

Also, it seems that the most popular emojis that lead to the best engagement rates are:

  • Pointing finger emoji
  • Winking face emoji
  • Confetti emoji
  • Thinking face emoji
  • Clapping hands emoji
  • Rocket emoji
  • Fire emoji
  • Christmas tree emoji
  • Eyes emoji

So, who will actually be affected by the “sexual” emoji ban?

Who will be affected by the emojis ban?

As mentioned before, if you are genuinely advertising your home-grown fruits and vegetable business using the two “sexual” emojis, your Facebook marketing strategy shouldn’t be affected by the new policy.

The ones who will really be affected by this will be any company that offers any type of sexual-related products or services. So, the adult industry is the only one that may have to reconsider their posts before posting them on their social media accounts.

The main purpose of the ban of the sexual emojis was to stop sex workers to advertise their services on the platform. And, since the new Community Standards policy has been announced, some professionals from the industry have already been affected. For example, one adult performer Kendra James, claims that she has been banned from her Instagram account after replying to a man who asked her for free nude imagery asking him to join her site where he would have to pay for her services.

Another famous company called Emojibator that produces emoji-shaped sex toys agrees that this new policy will affect the way the company can advertise its products. While emojis could be used to advertise sexual-related products without using certain sexual words that could make the post be removed, since the ban, all brands from the adult industry will face a huge challenge in addressing their audience.

However, it isn’t just companies that will be affected by the new Facebook’s Community Standards but customers too. Since the guidelines for sex-positive content are getting stricter every day, and companies will have to conform to them, it will also be more difficult for customers to find what they are looking for.

To sum up, context is important in the emoji ban matter. Those companies that weren’t even planning to include any of the “sexual” emojis in their Facebook marketing campaigns have nothing to fear about their posts being removed or getting banned if they use emojis. The emoji ban is censorship that will only affect companies from the adult industry and their customers.

About Lisa R Taylor

Lisa R. Taylor is a 32-year-old self-driven specialist who enjoys blogging in the IT field. She writes and manages Subjecto and Panelhc. She is kind and considerate, but can also be very evil and a bit stingy. She is American, born in Santa Fe, NM and grew up in an upper class neighborhood. She has a post-graduate degree in literature, and her hobbies are writing, sports, and website management. She is inspired by traveling.
Close

Like what you're reading?

Like us on Twitter, Facebook or Google+ for more!