How Humor Can Make Your Business Viral Through Social Media

By on November 18, 2019

There is no denying that humor can go a long way. When combined with the social media platform, it turns out to be the most important ingredient of social media marketing. When consumers have a soft spot for the brand, they witness exceptional returns for their efforts. As 42% of the world’s populace utilizes social media, it means that there are 3.2 billion users out there worldwide. Humor is the most effective way of cultivating personal connections with the audience and raise profits.

It comes as no surprise that utilizing humor in advertising is the best strategy for connecting with the audience and humanizing the company or brand, but can you use it for social media as well? Adding humor to the social media game plan and following some necessary SMM tips can prove to be an amazing method to attract the attention of people.

Go through these top 6 social media marketing tips and make the business viral through humor

  1.  Understand Your Target Audience – For creating viral humorous content, one of the major SMM tips to keep in mind is the fact that you should first comprehend the target audience. There are plenty of distinctive kinds of humor, and each one attracts specific demographics. In case you sell men’s products, ensure the fact that you appeal to their sense of humor. However, dig further by asking yourself what kind of men are interested in purchasing your products? Old? Young? Managers? Employees? Sports Addicts? Gamers? etc.

Out of all the other humorous marketing strategies, knowing about the target audience holds major relevance as it makes you analyze the humor that works for your specific market. For example, Orbit understands that the majority of their target clients need an instant solution for those times when they are not free enough to wash their teeth. Their ad featuring a chicken standing in front of an omelet depicts the scenario and makes you laugh on the quirky ad.

  1.  Just Be Simple – In case your easy ideas have worked, it is time to imitate them by maintaining the essence while also modifying context, the plot, the message, or the product. In terms of applying humorous marketing strategies, simplicity is always commendable. Needless to say, people are not fond of jokes that are tough to comprehend and they would rather laugh it off without doing a lot of thinking. The marketing campaign that desires to be funny must not belong or complicated rather be concise, simple.

Activating any strong feeling is sufficient for the humorous campaign for bringing benefits, so keeping the ideas realistic, simple, as well as easy-to-implement will offer you an opportunity to get the required validation without having to involve a lot of time, budget, or attention to the single campaign and create viral content. For example, an Ad for Nikon displays its Face Detect feature by featuring an ad where a hunter is seen posing for the photo and along with its face, there are other faces, of tribal people peeking out from the bush, also detected.

  1. Keep The Message Relevant To Your Products – In case you sell software solutions, which is the serious service generally being used by companies and professionals, you should take the help of funny angles to produce viral content that is associated with your services/products/brand. Say the software firm can shoot the professional video showcasing the hustles, disadvantages, and the stress of being the programmer.

Making use of this twist, you can turn the negative experiences into positive ones by joking around or ironizing the subject. Your ads or content must not be completely associated with the offers however must consist of at least various important links that will permit people for figuring out the connections for social media engagements on their own. For example, an ad by WeightWatchers displays 2 gates in which the one for entry is wide and the one for exit is sleek which indicates their guarantee of making you look fit.

  1.  Use or Create Memes – You can generate your memes utilizing different tools for meme creation, or you can better the famous ones as per your brand’s message, products, or culture. Make it a point to never use a meme that you don’t understand. Memes are ruling the Internet right now as several businesses utilize them because they are simple-to-execute, loved by the general public, and cost-effective.

If your company targets the young demographic, then memes are the most suitable way for social media engagements as they add humor to the content as well as advertising campaigns. For example, Barbox which is a subscription service for dog toys and treats identifies this and makes the majority of its content for Instagram with memes related to animals. Its memes are both humorous and relatable to the animal-lovers, making sure that they are being shared plenty of times.

  1.  Think From New Angles – Even in case your advertisement has been highly appreciated for a month, the performance and social media reach might drop because of people being exhausted. When the feedback continuously decreases, you should think of something creative. Never forget that jokes can quickly get old and when it happens, they turn out to be annoying. You will be required to diversify the jokes as well as continuously explore the humor’s new angles.

You should know when to stop pushing the advertisement and achieve higher social media reach through observing the reactions of people. For example, in a Starbucks ad, you can see the nose recreated on the side of its coffee cups as well as the mouth with shimmering white teeth on the bottom. Not only it is humorous and clever, but it also adds value to the cup. Also, it will be utilized a few times over for sharing the joke.

  1.  Get A Sense of Humor From Your Fans – Rather than guessing, use the followers for getting a good sense of what is needed. Some of the best humorous marketing examples involve the audience’s active involvement. You can offer the prompt and then ask the audience for being creative. For instance, how can one forget the popular #IceBucketChallenge campaign that offered the template and permitted people throughout the world for following the campaign’s clues?

But, what the most interesting part was that everybody tried to do it in their manner and that is why a lot of funny ones have gathered thousands of views for their funny fails and twists. When “fail”, “extreme”, and “funny” get together, the chances of people paying attention as well as engaging with the campaign increase.

There are a lot of humorous marketing examples out there in the market from which you can take the much-needed help however your success depends upon the risks that you are ready to make, the creativity, your team’s quality, and the boldness that you are prepared to permit. Who doesn’t love to have a hearty laugh? It is an unchangeable fact as by cracking out topical, appropriate, and funny content for the consumers, you can build a strong relationship with them as well as become their go-to brand.

About Harsh Nankani

Harsh is a Digital Marketer at Chataffy - Live Chat Agents for eCommerce. He mostly focuses on content marketing and believes that the prospects of any business should get something without paying anything. Apart from being a digital marketer, he likes to study business trends, technology, current affairs and scrolling through social media. He is also involved in philanthropic activities.
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