How Richard Branson Uses Social Media To Build His Brand

By on November 18, 2011

There’s no denying it – Richard Branson is a business genius. He’s also one of the most social businessmen on sites like Facebook and Twitter today. Virgin is world renowned for being cutting edge, cool and trendy, and he’s continued this brand message with vibrant social sharing on the internet. What can you learn from Richard Branson? Let’s find out!

Why Does He Use Social Media?

Many may argue that a brand like Virgin simply doesn’t need any sort of social exposure, it’s already huge and successful. The thing is – Richard understands how important social sharing is going to be in the coming years.

He uses it as a platform to share his experiences while globetrotting, especially when it comes to causes that are close to his heart. Philanthropy, as his social interaction has proved, is part of his daily life.

Richard’s Social Profile

The Virgin brand is about helping people, and this is really highlighted in the updates Richard shares with his fans on Facebook. With over 159 000 fans, he keeps people informed on how the Virgin brand is working towards a better global future. But more than that, he gives fans a chance to interact with him, share in his experiences and further promote his brand across multiple networks.

Richard has established a business presence by taking advantage of a complete social profile. His blog is the cornerstone of his experiences, which he shares with the world. These are promoted on Twitter, Google+ and Facebook, and often include fresh videos from his Youtube channel. These are in turn bookmarked and shared by millions of fans all over the world.

He is one of the only business leaders today that are taking full advantage of social sharing. Putting a voice to the face, name and legacy has helped him move his business forward. Best of all – he updates all of these social sites personally. This man uses social technology to spread a particular message: how other companies can use business as a force for good in the world.

From a marketing perspective, this makes Virgin the #1 brand on the internet, as Richard lives the life he says he does through social proof. No traditional media outlet could have done this for him.

What Can I Learn From Richard Branson?

Everything. If you’re a busy business owner – think about how busy Mr. Branson must be on a daily basis. He has over 200 companies to run! Yet he still finds time to share with his fans. It’s a powerful lesson, and one that reaffirms the importance of uniting your business with its customer base.

As a result Virgin is more likeable, friendly and approachable, which translates into more clients, more money and an incredible international reputation. If you can structure a social profile like Richard Branson’s, and share often with your fans – you too will discover the power of social marketing. It has real world rewards!

Do you think more business leaders should manage their own social profiles? Tell us why!

About John Souza

John Souza is founder and chief strategist of SMMU and Social Media Impact, and is a bestselling business author. He won the 2011 Tech Marketing Awards ‘Social Media Marketer of the Year’ and most recently the About.com Reader’s Choice Award for Best Online Education Site. John has appeared on The Michael Gerber Show, and his business has been honored at the Mashable Awards, Forbes Business Awards and The Stevie Awards.
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